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Metaphorical or Straightforward? Comparing the Effectiveness of Different Types of Social Media Advertising [PDF]
Frontiers in Neuroscience, 2022 The existing studies have analyzed the advertising effects of metaphorical advertisements and straightforward adverts in traditional advertising media. However, their advertising effects on social media are still unclear.
Xin Ding +3 more
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BMC Public Health, 2023 Background Communication inequalities are important mechanisms linking socioeconomic backgrounds to health outcomes. Guided by the structural influence model of communication, this study examined the intermediate role of health communication in the ...
Woohyun Yoo, Yangsun Hong, Sang-Hwa Oh
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Media monitoring: advertising for tobacco and related products in social media
Tobacco Prevention and Cessation, 2023 Introduction Social media platforms allow individuals and companies to connect and create, share and interact with content including text, videos, photos and links.
Christopher Heidt +3 more
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Social Media Content And Hedonic Brand Image In Eco-Friendly Fashion Start-Up
Jurnal Manajemen, 2023 In the internet era, as it is today, social media is an important tool for communication. Not only for personally but also for communication between companies and consumers.
Diyah Tulipa +2 more
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Big Data & Society, 2023 Social media advertising has revolutionised the advertising world by providing data-driven targeting methods. One area where social media advertising is just gaining a foothold is in the recruitment of clinical study participants.
Rainer Mühlhoff, Theresa Willem
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Analysis of E-Advertising on Sales
Journal of Business and Behavioural Entrepreneurship, 2021 The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in ...
Tatik Rohmawati, Senny Luckyardi
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Designing a Conceptual Model of perceived social media advertising deception: using grounded theory approach [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 The growing evolution of social networks with intensified role in the business world and consequently in the advertising in one hand, and the ease of deception in such emerging media on the other hand, have increased the prevalence of deceptive ...
soraya bakhtiari bastaki +3 more
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Strategies and effectiveness analysis of modern marketing methods: A comparative study based on influencer marketing and traditional advertising marketing [PDF]
SHS Web of ConferencesThis study examines the evolution of advertising from traditional media to social media platforms and analyzes how consumer engagement on different social media platforms impacts advertising effectiveness.
Liu Hongjie
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Connectist Istanbul University Journal of Communication Sciences, 2022 The past decade has seen rising concerns about data privacy on social media platforms (SMP). Recent research (Huo, Liu & Min, 2021; Dodoo & Wen, 2020; Youn & Kim, 2019b), has suggested a growing interest in social media fatigue (SMF), whose ...
Nathalie Nicola
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The Impact of Social Media Advertising on Consumers' Purchasing Decisions [PDF]
SHS Web of ConferencesWith the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions ...
Deng Li
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