Results 1 to 10 of about 3,265 (221)
Kinetics of Respiratory Syncytial Virus (RSV) Memphis Strain 37 (M37) Infection in the Respiratory Tract of Newborn Lambs as an RSV Infection Model for Human Infants. [PDF]
PLoS ONE, 2015 Respiratory syncytial virus (RSV) infection in preterm and newborn infants can result in severe bronchiolitis and hospitalization. The lamb lung has several key features conducive to modeling RSV infection in human infants, including susceptibility to ...
Alejandro Larios Mora +6 more
doaj +3 more sources
Formation of CYP3A‐specific metabolites of ibrutinib in vitro is correlated with hepatic CYP3A activity and 4β‐hydroxycholesterol/cholesterol ratio [PDF]
Clinical and Translational Science, 2023 Ibrutinib is an orally administered Bruton's tyrosine kinase inhibitor approved for the treatment of B‐cell malignancies, including chronic lymphocytic leukemia.
Jonghwa Lee +3 more
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In Silico Evaluation of Potential NDM-1 Inhibitors: An Integrated Docking and Molecular Dynamics Approach [PDF]
PharmaceuticalsBackground/Objectives: Non-fermenting Gram-negative bacteria are resistant to most antibiotics, due to the production of enzymes such as NDM-1. Faced with this challenge, computational methods have become essential for the design of NDM-1 carbapenemase ...
Eduvan Valencia +4 more
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Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition
Naše Gospodarstvo, 2021 The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a new logo. In the explorative part of the study, the effect of the amount of each of the additive primary color on logo perception was ...
Torbarina Matia +2 more
doaj +1 more source
Journal of Economics and Management, 2022 Aim/purpose – The main objective of this research is to investigate the relationship between service quality and customer loyalty and the moderating effect of positive word-of-mouth on this relationship in the hospitality sector, in North Central Nigeria.
Gontur Silas +2 more
doaj +1 more source
Studia Ekonomiczne i Regionalne, 2023 Because there was a reduced market for their products as a result of the COVID-19 pandemic, several micro, small & medium-sized enterprise (MSME) actors went out of business. One way to boost marketing performance is through digital marketing.
Herawati Andry +4 more
doaj +1 more source
The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
Economics and Business, 2023 The aim of the research was to explore Generations Z’s perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favor in a masculine character or the advertising message centered ...
Kreicbergs Toms
doaj +1 more source
Don’t tell me stories – the narratives of retirement and their relation with brand associations
International Journal of Management and Economics, 2022 The concept of cultural branding based on various narratives has been established in the marketing literature, but there is a lack of studies linking this concept with brand-related effects.
Hajdas Monika +3 more
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Acceptance of mobile loyalty cards in the German B2C consumer goods market
International Journal of Management and Economics, 2021 The consumer goods market is characterized by strong competition. Thus, to bind customers to the company, a higher priority needs to be attributed to customer retention measures. Such measures include the loyalty card, but the use of the physical card is
Schneider Sandra
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Real Estate Management and Valuation, 2022 A good image of millennials’ residential rental space is an important issue. This image can be impacted by the available telecommunication technology. Social media marketing can, therefore, be an important marketing tool to achieve it.
Nhlabathi Mthobisi +2 more
doaj +1 more source