Results 41 to 50 of about 3,265 (221)

Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry

open access: yesEconomics and Culture, 2018
Customers are key in the brand-building process. Many times, this term is applied very broadly, especially in segmentation and planning. Knowing the customer buying behaviour and customer decision-making process is important for brands, especially today,
Kicova Eva   +2 more
doaj   +1 more source

The Narrative Construction of Internal Organizational Legitimacy

open access: yesJournal of Management Studies, EarlyView.
Abstract Organizations torn by significant contradictions may struggle to maintain internal legitimacy. Taking a narrative perspective, and drawing on a case study of Walgreens, a Fortune 500 retail pharmacy, we develop a process model that shows how organizations with an entrenched conflict in their official narratives manage the resulting polyphony ...
Kerrie E. Howard, Andrew D. Brown
wiley   +1 more source

Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future

open access: yesBusiness Systems Research
Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical ...
Silva Francisco Javier Varona   +4 more
doaj   +1 more source

Consensus Guidelines for Diagnosis and Management of Pyruvate Dehydrogenase Complex Deficiency

open access: yesJournal of Inherited Metabolic Disease, Volume 49, Issue 6, November 2026.
ABSTRACT Primary pyruvate dehydrogenase complex deficiency (PDCD) comprises a group of monogenic disorders caused by pathogenic variants in genes encoding subunits of, or regulatory components affecting, the pyruvate dehydrogenase complex. The clinical phenotype spans a broad continuum, ranging from early onset congenital lactic acidosis to infantile ...
Nandaki Keshavan   +23 more
wiley   +1 more source

The value of celebrity endorsements: A stock market perspective [PDF]

open access: yes, 2010
Event study, Celebrity endorsement, Match-up, Internet, Marketing, G14, M37,
Stork, P.A.; id_orcid   +7 more
core   +1 more source

Customer Value and Sustainable Choice Behaviour in Social Commerce

open access: yesECONOMICS
The emergence of Social Commerce, facilitated by social media platforms such as Facebook, Snapchat, and Instagram, has revolutionized electronic commerce, reshaping consumer behavior and business dynamics.
Kanimozhi G., Sengottuvel C.
doaj   +1 more source

Speaking Up and Standing Out: How Gendered Logics Shape Women's Self‐Advocacy at Work

open access: yesGender, Work &Organization, Volume 33, Issue 6, Page 2361-2375, November 2026.
ABSTRACT A widely held assumption is that women self‐advocate less than men. Our study challenges this view. Drawing on interviews with 71 men and women in a multinational company's leadership development pipeline and 10 HRM managers, we examine how women navigate self‐advocacy within gendered organizational logics.
Vedika Lal   +4 more
wiley   +1 more source

Effect of the maltose-to-glucose mass ratio in the feeding medium on acarbose production by Streptomyces M37 at pH 8.0 in a 5-L fermentor a.

open access: yes, 2017
Effect of the maltose-to-glucose mass ratio in the feeding medium on acarbose production by Streptomyces M37 at pH 8.0 in a 5-L fermentor a.
Fei Ren (172060)   +3 more
core   +1 more source

Interplay between store‐operated calcium entry and mitochondrial phosphate handling modulates force and fatigue during exercise

open access: yesThe Journal of Physiology, Volume 604, Issue 20, Page 8379-8427, 15 October 2026.
Abstract figure legend This study uses systems modelling to demonstrate a role of SOCE in sustained force generation during exercise. SOCE leads to two competing effects on contractile force in myofibres – increased cross‐bridge cycling due to elevated myoplasmic Ca2+$\text{Ca}^{2+}$ enhances force, whereas increased accumulation of myoplasmic ...
Emmet A. Francis   +3 more
wiley   +1 more source

An Interpretable Deep Learning Model for Detecting Tropical Cyclone Genesis Through Incorporation of the Dynamic and Thermodynamic Environment

open access: yesJournal of Geophysical Research: Machine Learning and Computation, Volume 3, Issue 3, June 2026.
Abstract In recent decades, tropical cyclone (TC) track forecasting has improved significantly. However, prediction of TC genesis (TCG) remains challenging. Accurate prediction of TCG is critical for disaster prevention and mitigation. This study develops an interpretable deep learning model that integrates 3D‐residual blocks with gated recurrent units
Kaiji Liu   +7 more
wiley   +1 more source

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