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European Research on Management and Business Economics, 2022 This research was carried out from the perspective of downward price-based brand extensions with the aim to discover its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and luxury brand ...
Marcelo Royo-Vela +1 more
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The influence of product innovation messages on the intention to purchase incumbent products
Journal of Innovation & Knowledge, 2021 How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product ...
Kyootai Lee +3 more
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New designs for research in delay discounting [PDF]
Judgment and Decision Making, 2011 The two most influential models in delay discounting research have been the exponential (E) and hyperbolic (H) models. We develop a new methodology to design binary choice questions such that exponential and hyperbolic discount rates can be purposefully ...
John R. Doyle +2 more
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Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?
Business Systems Research, 2020 If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased.
Lamberz Julia +3 more
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Folia Oeconomica Stetinensia, 2020 Research background: Recent years have brought a real explosion of new tools and methods of conducting market activities based on new technologies. Solutions based on new technologies carry great development potential for an organization.
Kozielski Robert, Sarna Nikodem
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Influence of Ammonium Salt and Fermentation pH on Acarbose Yield from Streptomyces M37 [PDF]
, 2015 Purpose: To investigate the effect of ammonium salts and fermentation pH on the biosynthesis of acarbose by Streptomyces M37.Methods: Different ammonium salts were added to the fermentation broth of Streptomyces M37 to explore their effects on acarbose ...
Chen, L, Ren, F, Tong, Q
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Methodological Perspective of Evaluation of Green Marketing Performance
Economics and Business, 2019 There is an increasing interest among academics, top managers, stakeholders regarding green marketing and its potential to improve environmental performance.
Skackauskiene Ilona +1 more
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European Research on Management and Business Economics, 2023 Logistics startups gradually rely on digital marketing strategies to acquire a competitive advantage. The main aim of Logistics startups is to increase their digital brand name and user engagement in order to acquire a competitive advantage.
Damianos P. Sakas +3 more
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Effect of cold storage temperature and silicon dips on physico-chemical properties of a new mandarin selection "M37" fruit [PDF]
, 2018 Thesis (MSc. Agriculture (Horticulture)) -- University of Limpopo, 2018Newly developed mandarin selection ―M37‖ has the potential to become a future export soft citrus cultivar.
Shibambu, Rhulani Beauty
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Foundations of Management, 2020 Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process.
Wodecki Andrzej
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