Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises
MediaTor, 2020 In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs.
Joko Suryono +3 more
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Advertising media strategies in the film industry [PDF]
, 2011 The primary aim of this article is to estimate the multiple determinants of film advertising expenditures in four important media, namely television, press, outdoor and radio, in the UK. First, television advertising, the leading film advertising medium,
Elliott, Caroline, Simmons, Robert
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Media Literacy and Consumption of Media and Advertising in University Students of Pedagogy in Chile [PDF]
, 2012 The main aim of this work, based on the results of studies on the mediating role of the media, particularly television, and advertising in different age groups, together with the need to discuss the processes of audiovisual or media literacy, was to ...
del-Valle-Rojas, Carlos +2 more
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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN
NUST Business Review, 2023 Purpose - The use of social media as a platform for performing marketing and advertising operations is growing in popularity. Advertisements on social media take up a significant amount of time, financial resources, and other organizational resources ...
Sanan Waheed Khan* Wahed +1 more
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Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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The Return of the King: The Importance of Killer Content in a Competitive OTT Market
Journal of Theoretical and Applied Electronic Commerce Research, 2023 As the over-the-top (OTT) service market continues to evolve, with new large global players entering the already crowded market, competition between various OTT services for subscribers has intensified.
Jongwha Kim, Changjun Lee
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Multimedia Advertising and Marketing Methods in the Context of Digital Communication [PDF]
SHS Web of Conferences, 2023 This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2.
Zhou Shen
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The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
Asia Marketing Journal, 2019 This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement ...
XING GAO +3 more
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Tobacco Prevention and Cessation, 2023 Introduction As e-cigarette marketing strategies diversify, it is important to examine exposure to and impact of e-cigarette advertisements and non-advertising content (e.g.
Zongshuan Duan +8 more
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Spiritual side of advertising and values of regional media products [PDF]
SHS Web of Conferences, 2022 The paper considers advertising communication in the aspect of socio-cultural activity. The study shows that advertising reflects the desire of the Russian society for a global association, for the fulfillment of universal human values, performs the ...
Rzhanova Svetlana Aleksandrovna
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