Results 21 to 30 of about 42,628 (118)

Digital Discourse and Polarization: A Social Network Analysis of the Sewol Ferry Disaster on Twitter/X

Social Sciences
This study examined how Twitter/X users engaged in the political discourse on the Sewol ferry accident in South Korea. We used a triangulation method by combining a social networks approach with quantitative content analysis.
Taisik Hwang, Soo Young Shin
doaj   +1 more source

Information Technology to Support E-Advertisement

International Journal of Research and Applied Technology, 2021
This study aims to determine the benefits of social media as a supporter of advertising activity in a business. This study used descriptive qualitative method with literature study by collecting a variety of data related to what is researched, then ...
W Novianti, E Erdiana
doaj   +1 more source

Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China

Journal of Theoretical and Applied Electronic Commerce Research
The burgeoning landscape of social media advertising also faces a myriad of challenges. This study aims to explore the interactive effect of advertising appeal (abstract vs. concrete) and narrative person (first-person vs.
Yu Jia, Jinyan Yu, Tianyuan Liu, Jiashen Huang, Wenlong Mu, Fengfeng Deng   +5 more
doaj   +1 more source

How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

Heliyon, 2022
This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities.
Poh Ling Tan, S. Mostafa Rasoolimanesh, Govindaraju Manickam   +2 more
doaj   +1 more source

The impact of scarcity and uniqueness on luxury products purchasing intention moderated by FoMO and social comparison

Discover Sustainability
Introduction In digital luxury markets, consumer behavior is increasingly shaped by psychological and social factors beyond traditional status cues.
Tariq Abdrabbo, Fandi Omeish, Faisal Kokash, Mahmoud Alghizzawi, Salsabila Aisyah Alfaiza   +4 more
doaj   +1 more source

Pengaruh Iklan Media Sosial Instagram Terhadap Niat Beli Konsumen pada Perusahaan Jasa Travel ZTRANS Shuttle 

Jurnal Manajemen dan Bisnis Kreatif
This research is motivated by the development of digital technology that is changing the marketing landscape, particularly through social media. Social media advertising is expected to enhance consumers' purchase intentions, especially for the travel ...
Fauzian Alief Dermawan, Angga Dewi Anggraeni, Kiagus Muhammad Amran   +2 more
doaj   +1 more source

Impact of social media advertising on consumer behavior: role of credibility, perceived authenticity, and sustainability

Frontiers in Communication
IntroductionSocial media advertising is a crucial factor for predicting consumer behavior. Further credibility, authenticity, and sustainability of social postings enhance consumer purchase intentions in general and online shopping in particular.
Hemant Kothari, Avinash Choudhary, Apurva Jain, Shivoham Singh, Shivoham Singh, K. D. V. Prasad, K. D. V. Prasad, U. K. Vani, U. K. Vani   +8 more
doaj   +1 more source

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management Dynamics in the Knowledge Economy, 2022
Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases.
Edirisinghe Arachchige Chaminda Prasanna KARUNARATHNE, Weerasinge Asha THILINI   +1 more
doaj  

Understanding users’ gratification factors influence on fashion purchase behavior: mediating effect of attitude towards social media advertising [PDF]

Innovative Marketing
Social media increasingly shapes people’s thoughts and actions. From a social media advertising perspective, users’ gratification factors influence their purchasing behavior.
Win Min Thein
doaj   +1 more source

Ambidextrous Green Advertising on Social Media: The Role of Green Trust in Green Purchase Intention

Administrative Sciences
Despite the growing use of social media to promote green agricultural products, firms still face challenges in translating green advertising into purchase intentions.
Lina Zhang, Sujinda Popaitoon, Atthaphon Mumi   +2 more
doaj   +1 more source