Results 31 to 40 of about 42,628 (118)
MODEL MEDIA IKLAN POTENSIAL YANG TEPAT SASARAN PRODUK UNGGULAN UKM
Profetik, 2013 Goal of this research is a purpose model of the right advertising media to reach potential target markets superior products of Small and Medium Enterprises of Sukoharjo regency is acclaimed local, national, international a) Activity try model of the ...
Joko Suryono
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İstanbul Gelişim Üniversitesi Sosyal Bilimler DergisiThe aim of this study is to examine the relationship between the economic development of the 11 OECD countries selected in the period 1990-2018, banking sector performance and financial globalization by integrating investments and trade openness as ...
Sevgi Sümerli Sarıgül, Pınar Avcı
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Use of Social Media by Hospitals and Clinics in Japan: Descriptive Study
JMIR Medical Informatics, 2020 BackgroundThe use of social media by hospitals has become widespread in the United States and Western European countries. However, in Japan, the extent to which hospitals and clinics use social media is unknown.
Sugawara, Yuya +2 more
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How Social Communications Influence Advertising Perception and Response in Online Communities?
Frontiers in Psychology, 2017 This research aims to explore how social communications of online communities affect users’ perception and responses toward social media advertising. We developed a conceptual model based on the SBT, encapsulating 9 constructs and 10 hypothesis extracted
Fue Zeng +4 more
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Jurnal PerformaAbstrak: Penelitian ini dilakukan dengan TikTok app sebagai objek penelitian. Penelitian ini bertujuan untuk mengetahui pengaruh Live Commerce dan Social Media Advertising terhadap Purchase Intention dengan variabel Impulse Buying Behavior yang ...
Wilbert Suwignyo +1 more
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The Effect of AI-Generated Content in Social Media Advertising on Customer Engagement [PDF]
المجلة العربية للإدارةThe rapid rise of generative artificial intelligence has changed how brands create and distribute advertising content on social media platforms. Artificial intelligence-generated content (AIGC) enables marketers to produce advertising copy, visuals ...
Doaa Ayoub, Yasmin Elbanna, Wael Kortam
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The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction [PDF]
International Journal of Data and Network ScienceSocial media has recently drawn the attention of regulators and current research because of its importance in meeting client demand and improving an organization's marketing success.
Ghaleb Elrefae, Mohammed Nuseir
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Cogent Business & ManagementThis study provides a comprehensive bibliometric analysis of social media digital advertising, examining 474 journal articles published between 2000 and 2023.
Subhajit Pahari +3 more
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Cost-effectiveness of social media advertising as a recruitment tool: A systematic review and meta-analysis. [PDF]
J Clin Transl Sci, 2023 Tsaltskan V +2 more
europepmc +1 more source
La communication publicitaire entre discours et dialogisme sur les réseaux sociaux : interférences et influences sociales [PDF]
Revue HybridesThe aim of this article is to explore social issues of advertising communication on social media. In this context, one could first attempt to study the advertising language oscillating between the commercial and the social where we may outline the ...
Safa Slimen
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