Results 51 to 60 of about 28,701,845 (294)
Understanding users’ gratification factors influence on fashion purchase behavior: mediating effect of attitude towards social media advertising [PDF]
Innovative MarketingSocial media increasingly shapes people’s thoughts and actions. From a social media advertising perspective, users’ gratification factors influence their purchasing behavior.
Win Min Thein
doaj +1 more source
Black Hole Quencher‐Enhanced Plasmonic Photothermal Conversion
Advanced Science, EarlyView.Researchers have developed a universal method to boost plasmonic photothermal conversion by attaching black hole quencher (BHQ) molecules to matched metal nanostructures. This hybrid approach increases efficiency by roughly threefold, reaching up to 69.1% in the near‐infrared‐II window.
Ruiyuan Zhang +3 more
wiley +1 more source
Advanced Science, EarlyView.Liquid gallium (Ga) acts as a catalytic center for nitric oxide (NO) generation within a tannic acid–zirconium metal–phenolic network coating. Stabilized Ga nanoparticles catalyze S‐nitrosothiol decomposition through surface electron transfer, enabling controlled NO production, enhancing endothelial biocompatibility, and providing antioxidant and anti ...
Franco Centurion +10 more
wiley +1 more source
Corporate advertising at the age of social media
, 2017 As one of the main issues of public relations, corporate advertising is an important pattern for the companies from the point of ensuring positive communication with their customers and sending image-based messages.
Özüpek, Mehmet Nejat, Aktan, Ercan
core +1 more source
Chelation‐Driven Dual‐Interface Regulation for Long‐Life Aqueous Zn–I2 Batteries
Advanced Science, EarlyView.Zn2+–TPEN coordination generates TPEN‐derived coordination species (TCC) that contribute to the regulation of both electrode interfaces. At the Zn anode, it creates an interfacial environment with reduced water accessibility that suppresses HER and corrosion while promoting uniform deposition; at the I2 cathode, it captures polyiodide to inhibit ...
Dong Wook Kim +10 more
wiley +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
MODEL MEDIA IKLAN POTENSIAL YANG TEPAT SASARAN PRODUK UNGGULAN UKM
Profetik, 2013 Goal of this research is a purpose model of the right advertising media to reach potential target markets superior products of Small and Medium Enterprises of Sukoharjo regency is acclaimed local, national, international a) Activity try model of the ...
Joko Suryono
doaj +2 more sources
Social media marketing and advertising [PDF]
The Marketing Review, 2015 Social media has recently gained tremendous fame as a highly impactful channel of communication in these modern times of digitised living. It has been put on a pedestal across varied streams for facilitating participatory interaction amongst businesses, groups, societies, organisations, consumers, communities, forums, and the like.
Dwivedi, Yogesh Kumar +2 more
openaire +4 more sources
Impact of food advertising in social media among local university students in Malaysia [PDF]
, 2014 Malaysia is well-known for its multi-cultural people and foods. With the emerging on the social media, it influences the food choice decision among Malaysian Consumers especially the university students who are technology savvy. There are many studies on
Loo, Poh Theng, Tan, Ai Ling *
core
Bibliometric Analysis of Research on Women and Advertising: Differences in Print and Audiovisual Media [PDF]
, 2013 The media in general, and advertising in particular, are considered as important agents of socialization, including genderrelated issues. Thus the legislator has focused on the regulation of the images of women and men in advertisements.
Martín Llaguno, Marta +5 more
core +1 more source