Results 51 to 60 of about 42,628 (118)

Effects of a large-scale social media advertising campaign on holiday travel and COVID-19 infections: a cluster randomized controlled trial. [PDF]

Nat Med, 2021
Breza E, Stanford FC, Alsan M, Alsan B, Banerjee A, Chandrasekhar AG, Eichmeyer S, Glushko T, Goldsmith-Pinkham P, Holland K, Hoppe E, Karnani M, Liegl S, Loisel T, Ogbu-Nwobodo L, Olken BA, Torres C, Vautrey PL, Warner ET, Wootton S, Duflo E.   +20 more
europepmc   +1 more source

Digital Video Advertising: Breakthrough or Extension of TV Advertising in the New Digital Media Landscape?

Journalism and Media
The aim of this paper is to shape the identity of digital video advertising in the new digital media landscape, focusing on whether and to what extent popular digital ads on social media are differentiated from traditional television ads in the context ...
Odysseas Garganas
doaj   +1 more source

Understanding the Effect of Information Shared by Other Customers on Social Media on the Performance of Merchant Advertising: Why and How to Do

SAGE Open
Many merchants are keen to boast of their products in advertisements. With the emergence of social media platforms, many consumers seek information shared by other users on those platforms to inform their purchasing decisions.
Lili Su, Dong Hong Zhu
doaj   +1 more source

E-Commerce Platforms’ Cross-Platform Targeted Advertising Strategies: Cooperation with Social Media Platforms or Remaining Independent

Mathematics
E-commerce platforms are increasingly adopting cross-platform targeted advertising strategies, and the design of such strategies warrants attention. Focusing on cooperation between e-commerce and social media platforms, this study considers targeting ...
Fan Wu, Shue Mei, Weijun Zhong, Haiying Xu   +3 more
doaj   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj  

How social media advertising influences sustainable purchase intentions in the digital age

Discover Sustainability
Global studies indicate that consumers’ environmental apprehensions have progressively altered their purchasing behavior and prompted a re-evaluation of their purchases.
Suman Kumar Tiwari, Md Asadul Haque, Mohd Danish Kirmani, Sumit Kumar   +3 more
doaj   +1 more source

Medical advertising on social media

Brazilian Journal of Otorhinolaryngology, 2022
Gustavo Polacow Korn, Vania Rosa Moraes, Virgilio Prado   +2 more
doaj   +1 more source

The relationship between the social media advertising content characteristics and the advertising effectiveness of female users: a moderated mediation model based on basic psychological needs. [PDF]

Front Psychol
Han Y.
europepmc   +1 more source

The Feasibility and Cost-Effectiveness of Tailored Social Media Advertising to Recruit Sexual and Gender Minority Adolescents in the Southern United States: Online Survey Study. [PDF]

JMIR Form Res
Lambert D, Luisi N.
europepmc   +1 more source

An evaluation of paid social media advertising and traditional advertising for addiction research recruitment. [PDF]

Drug Alcohol Depend
Chambers LC, Giguere T, Welwean RA, Peachey AM, Wiehe SE, Aalsma MC, Ranney ML, Beaudoin FL.   +7 more
europepmc   +1 more source