Results 41 to 50 of about 42,628 (118)

Preference Between Social  Media and Traditional Media for Advert Placement among Businesses in Nigeria

Mdooter Journal of Communication and Digital Technologies
Background: The landscape of advertising in Nigeria has undergone a significant transformation following the rise of digital media. While businesses are increasingly leveraging the advantages of social media platforms, traditional media remains a ...
Onyinyechi Queen Usulor
doaj   +1 more source

The next hype in social media advertising: Examining virtual influencers' brand endorsement effectiveness. [PDF]

Front Psychol, 2023
Kim EA, Kim D, E Z, Shoenberger H.
europepmc   +1 more source

Digital screening method using social media advertising for the remote assessment of trigeminal neuralgia. [PDF]

Digit Health, 2023
Chen FB, Barbosa DA.
europepmc   +1 more source

The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)

ECONOMICS
This study aims to establish the mediating role of brand image, including advertising and promotion content distributed on social media platforms, which can improve positive brand image in the relationship between social media advertising and sustainable
Alfdool Sabri Mahmoud, Teruel-Serrano María Dolores, Alonso-Monasterio Pau   +2 more
doaj   +1 more source

Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines. [PDF]

Proc Natl Acad Sci U S A, 2023
Athey S, Grabarz K, Luca M, Wernerfelt N.   +3 more
europepmc   +1 more source

Analyzing YouTube users’ comments on climate change issues presented through immersive mixed reality using sentiment analysis and network analysis tools

Frontiers in Communication
The use of modern technologies, including Immersive Mixed Reality (IMR) technologies, to present information on climate change has become essential due to their ability to simplify information and increase interaction with it.
Naglaa Elgammal, Hadeer Ahmed Mohamed, Sara Abdel Latif Abdel Halim, Fathia Sabry Abd ElRahman, Fathia Sabry Abd ElRahman, Hala Elalfy Fawzy   +5 more
doaj   +1 more source

The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials. [PDF]

AEA Pap Proc, 2023
Ho L, Breza E, Banerjee A, Chandrasekhar AG, Stanford FC, Fior R, Goldsmith-Pinkham P, Holland K, Hoppe E, Jean LM, Ogbu-Nwobodo L, Olken BA, Torres C, Vautrey PL, Warner E, Duflo E, Alsan M.   +16 more
europepmc   +1 more source

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value. [PDF]

Front Psychol, 2022
Hussain A, Ting DH, Mazhar M.
europepmc   +1 more source

Is Exposure to Social Media Advertising and Promotion Associated with E-cigarette Use? Evidence from Indonesia. [PDF]

Asian Pac J Cancer Prev, 2022
Wulan WR, Kusuma D, Nurjanah N, Aprianti A, Ahsan A.   +4 more
europepmc   +1 more source

E-Cigarette Advertising in the UK: A Content Analysis of Traditional and Social Media Advertising to Observe Compliance with Current Regulations. [PDF]

Nicotine Tob Res, 2021
Stead M, Ford A, Angus K, MacKintosh AM, Purves R, Mitchell D.   +5 more
europepmc   +1 more source