Results 11 to 20 of about 28,701,845 (294)
Decolonising Advertising through content creation, broadcast on social media, to inspire social transformation [PDF]
, 2022 I argue that Advertising in Mexico is a means employed by the ruling class in order to colonize Mexican society. It re-enforces a colonial thinking that started to be imposed five centuries ago by invaders of what is currently called the nation state of ...
Jones, C.W.
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Fast-food advertising in social media. A case study on Facebook in Egypt [PDF]
, 2014 The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network.
Gaber, Hazem +3 more
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Taxation of social media advertisements [PDF]
, 2016 Today, the use of Internet and in particular social media as advertising tools brings the question of how the advertisement in social media should be taxed. This is not only seen as a problem in our country, but in the international platform as well.
ORTAÇ, F. Rifat, AKÇAY, Deniz
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Connectist Istanbul University Journal of Communication Sciences, 2022 The past decade has seen rising concerns about data privacy on social media platforms (SMP). Recent research (Huo, Liu & Min, 2021; Dodoo & Wen, 2020; Youn & Kim, 2019b), has suggested a growing interest in social media fatigue (SMF), whose ...
Nathalie Nicola
doaj +1 more source
The Impact of Social Media Advertising on Consumers' Purchasing Decisions [PDF]
SHS Web of ConferencesWith the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy. This study aims to explore the impact of social media advertising on consumers' purchasing decisions ...
Deng Li
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Studies in Business and Economics, 2022 As the prevalence of social media increases, it is considered as an important promotion outlet for the airline industry. The main motivation behind this paper is to identify the determinants of attitude towards social media advertising in the context of ...
Mahmut Bakir +3 more
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Advertising Ethics in the Social Media Age [PDF]
, 2015 Advertising ethics covers a wide range of issues, from the advertising of alcohol to misleading price claims. Advertising ethics research has traditionally concentrated on the influence of advertising on consumers or the society in general.
Tanses Yasemin Gülsoy, Gülsoy T.Y.
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The escalating prominence of social media platforms has engendered a change in basicassumptions in advertising strategies, compelling businesses to re-evaluate traditional marketingapproaches and embrace the unique opportunities presented by these digital ecosystems.
Alexander Schwarz-Musch +2 more
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Explaining the effectiveness of advertising with Laswell's communication model on social networks [PDF]
کاوشهای مدیریت بازرگانیIntroduction: Beyond facilitating personal and friendly communications, social media platforms provide a valuable opportunity to connect brands with customers. Today, brands are essentially born on social media and continue their growth and sales through
abbas saeid +2 more
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Social Media Advertisement Outreach [PDF]
Proceedings of the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval, 2017 Corporations spend millions of dollars on developing creative image-based promotional content to advertise to their user-base on platforms like Twitter. Our paper is an initial study, where we propose a novel method to evaluate and improve outreach of promotional images from corporations on Twitter, based purely on their describable aesthetic ...
Avikalp Srivastava +4 more
openaire +3 more sources