Results 11 to 20 of about 42,628 (118)
The Effect of Media Literacy on digital Ads
Journal of Architecture, Art & Humanistic Science, 2021 Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the
Sahar Sayed Ismail +2 more
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Studies in Business and Economics, 2022 As the prevalence of social media increases, it is considered as an important promotion outlet for the airline industry. The main motivation behind this paper is to identify the determinants of attitude towards social media advertising in the context of ...
Mahmut Bakir +3 more
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Explaining the effectiveness of advertising with Laswell's communication model on social networks [PDF]
کاوشهای مدیریت بازرگانیIntroduction: Beyond facilitating personal and friendly communications, social media platforms provide a valuable opportunity to connect brands with customers. Today, brands are essentially born on social media and continue their growth and sales through
abbas saeid +2 more
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Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises
MediaTor, 2020 In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs.
Joko Suryono +3 more
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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN
NUST Business Review, 2023 Purpose - The use of social media as a platform for performing marketing and advertising operations is growing in popularity. Advertisements on social media take up a significant amount of time, financial resources, and other organizational resources ...
Sanan Waheed Khan* Wahed +1 more
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The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand
Asia Marketing Journal, 2019 This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement ...
XING GAO +3 more
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The Return of the King: The Importance of Killer Content in a Competitive OTT Market
Journal of Theoretical and Applied Electronic Commerce Research, 2023 As the over-the-top (OTT) service market continues to evolve, with new large global players entering the already crowded market, competition between various OTT services for subscribers has intensified.
Jongwha Kim, Changjun Lee
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Multimedia Advertising and Marketing Methods in the Context of Digital Communication [PDF]
SHS Web of Conferences, 2023 This study uses a longitudinal multi-case study design and the objectives of the study are: 1. to explore the application of digital content marketing (DCM) strategies in the context of digital communication; 2.
Zhou Shen
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Journalism and MediaGiven the lack of research on the intersection of media and religion outside the U.S. and in South Korea, this study analyzed how two mainstream daily newspapers have depicted Christianity and compared their tones and frames toward this religion and ...
Taisik Hwang
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Tobacco Prevention and Cessation, 2023 Introduction As e-cigarette marketing strategies diversify, it is important to examine exposure to and impact of e-cigarette advertisements and non-advertising content (e.g.
Zongshuan Duan +8 more
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