Results 21 to 30 of about 9,602 (192)
Analyzing Rule 40’s Restrictions on Using Athletes in Olympic Sponsorship at Rio 2016
Entertainment and Sports Law Journal, 2017 This intervention considers changes to Rule 40 of the Olympic Charter during the 2016 Summer Games. It compares predictions made prior to the Games relating to legal issues in Olympic sponsorship and ambush marketing with what was observed on-site and ...
John Grady
doaj +2 more sources
The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey [PDF]
, 2017 The difficulties that face small and medium organization in any field are severe nowadays. The importance of SMEs is vital. Different researchers have proposed different success factors for small and medium organization, like finance, skilled workforce ...
Akbar, Fazal +3 more
core +2 more sources
New Media, Professional Sport and Political Economy [PDF]
, 2012 New media technologies are seen to be changing the production, delivery and consumption of professional sports and creating a new dynamic between sports fans, athletes, clubs, governing bodies and the mainstream media.
Dart, J
core +1 more source
Tourism & Management Studies, 2022 Guerrilla marketing is an alternative way to communicate with customers, by using creative and unexpected messages and channels to stand out in the marketing communication crowd.
Belem Barbosa +2 more
doaj
The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia [PDF]
, 2017 Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia,
Akbar, Fazal
core
The Political Quarterly, EarlyView.Abstract The 2024 UK general election saw candidates make frequent rhetorical references to parents and grandparents. But what are the political functions and implications of such references? Drawing together recent research in political psychology and sociology, this article interprets such references as attempts to articulate ‘vicarious identities ...
Joseph Haigh
wiley +1 more source
Using Guerilla Advertising Strategy to Create Effective Animated Ads
Journal of Architecture, Art & Humanistic Science, 2016 The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, the basics of the ...
Mohamed Metwaly
doaj +1 more source
The role of criminal law politics against ambush marketing behavior in the implementation of ASEAN community [PDF]
, 2017 Until now, Indonesia does not recognize the term ambush marketing, both in the Trademark Act, 2001 or the Anti Monopoly and Unfair Competition Act, 1999.
Yuhelson, Yuhelson
core
‘A Sort of Armed Argument’: Ireland's Civil War of Words
History, EarlyView.Abstract This article sets out to contribute to the study of the languages of European civil wars through outlining and analysing the deployment of language as a weapon by the opposing sides of the Irish independence movement that split over the terms of the Anglo‐Irish Treaty of December 1921.
DONAL Ó DRISCEOIL
wiley +1 more source
Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 [PDF]
, 2014 Ambush marketing is becoming a more and more relevant topic. However, most research has remained descriptive. No study has yet considered the image effects of ambush marketing using a causal model.
Hutter, Katharina, Schwarz, Uta
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