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Branding the Games: Commercialism and the Olympic City [PDF]
, 2009 This chapter examines the role of branding and sponsorship in the Olympic games - with particular reference to the urban. The chapter identifies tensions between Olympic values, branding activities and a projected legacy.
MacRury, Iain
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Commercial and Corporate Provision of Healthcare, Capitalism and the State
Sociology of Health &Illness, Volume 48, Issue 3, March 2026.ABSTRACT This paper explores the role of the capitalist state in promoting the commercial and corporate provision of healthcare (CCPH). First, it reviews the breadth of CCPH in contemporary liberal democracies and identifies its strengths and weaknesses for the delivery of public health.
Nick J. Fox
wiley +1 more source
Management şi MarketingThe rise of digital technology and social media platforms has made traditional marketing approaches less effective in capturing the attention of the tech-savvy Generation Y.
Khalid Bilal
doaj +1 more source
Journal of the Royal Anthropological Institute, Volume 32, Issue S1, Page 49-66, March 2026.In the central highlands of Odisha, India, Kutia Kondh families navigate a precarious reality shaped by productive autonomy, decentralized authority, and material and relational uncertainty. Abundance and destitution are finely balanced in a world where humans, animals, ancestors, and spirits are co‐present and co‐dependent but also opaque and ...
Sam Wilby
wiley +1 more source
The impact of the strategic dimensions of ambush marketing advertising design systems
Journal of Architecture, Art & Humanistic ScienceAmbush Marketing is a new methodology in the marketing which has cemented its reputation as an emerging the marketing method. In the beginning, small companies started to use it in the West, due to their lack of financial funding that help to cover the ...
Prof. Dr. Salwa Mahmoud +2 more
doaj +1 more source
Consuming the Olympics: the fan, the rights holder and the law [PDF]
, 2010 The London Olympic Games and Paralympics Act 2006 (the Act) received its Royal Assent on 30 March 2006, well over six years before the Games themselves are due to begin.
James, MD, Osborn, G
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Behavioural inhibition and valuation of gain/loss are neurally distinct from approach/withdrawal [PDF]
, 2019 Gain or omission/termination of loss produces approach; while loss or omission/termination of gain produces withdrawal. Control of approach/withdrawal motivation is distinct from valuation of gain/loss and does not entail learning – making “reward” and ...
Corr, P. J., McNaughton, N.
core +1 more source
The date and context of the Astronomer's Life of Louis the Pious
Early Medieval Europe, Volume 34, Issue 1, Page 70-100, February 2026.The Astronomer's Life of the emperor Louis the Pious (814–40) is a canonical source for scholars of Frankish history. It sits at the centre of recent debates about the nature and tone of Carolingian political discourse, and about the crisis of the empire in the 830s.
Simon MacLean
wiley +1 more source
Kyklos, Volume 79, Issue 1, Page 17-23, February 2026.ABSTRACT This article proposes that wars are fought to bring about and monitor mutual reductions of overinvestment in broadly defined military preparedness. If two potential combatants are overinvested in military preparedness, it is in their individual interest to scale down in order to use their resources in politically more desirable ways.
Mats Ekman
wiley +1 more source
The Duration of Caretaker Periods and the Formation of Parliamentary Governments
Legislative Studies Quarterly, Volume 51, Issue 1, February 2026.ABSTRACT In this article, I focus on an understudied aspect of the cabinet formation process in parliamentary democracies: the caretaker periods associated with it. Building on the existing literature on government formation, I discuss conceptualization and measurement of caretaker periods, defined as periods during which a government is no longer or ...
Francesco Bromo
wiley +1 more source