Results 91 to 100 of about 32,581 (272)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands

open access: yesHo Chi Minh City Open University Journal of Science - Economics and Business Administration
The concept of anthropomorphism has been described as a psychological process in which people perceive inanimate agents as humanlike. In the branding context, this approach has been considered as an effective positioning strategy to enhance consumer ...
Nhi Pham Phuong Nguyen   +2 more
doaj   +1 more source

Anthropomorphism in science [PDF]

open access: yesEMBO reports, 2010
It is a human characteristic to assign human emotion and behaviour to other living creatures.
openaire   +2 more sources

A topological exploration of convergence/divergence of human‐mediated and algorithmically mediated pedagogy

open access: yesBritish Journal of Educational Technology, EarlyView.
We explore a topological model that situates teachers' agency as a constituent element within the convergent and divergent dynamics at the intersection of human‐mediated and algorithmically mediated pedagogies. Ubiquitous AI in education is designed to simulate, emulate and automate human processes and behaviours through datafication.
Keith Turvey, Norbert Pachler
wiley   +1 more source

From simplification to sophistication: Secondary students' conceptual change in understanding machine learning model decision making

open access: yesBritish Journal of Educational Technology, EarlyView.
Abstract As artificial intelligence (AI) reshapes the educational landscape, promoting AI literacy in secondary education has become increasingly important. Understanding how secondary students perceive AI, particularly the machine learning (ML) decision‐making process, is critical for equipping them to navigate an AI‐driven future.
Liu Dong   +4 more
wiley   +1 more source

Anthropomorphism and Evidence [PDF]

open access: yesComparative Cognition & Behavior Reviews, 2006
The psychological literature today is awash in ungrounded concepts and methods. Although our more sophisticated colleagues are careful to operationalize their concepts (e.g., fear), others use the same concepts with reckless abandon, constructing conceptual edifices on the weakest of foundations.
openaire   +2 more sources

Chatbots in frontline services and customer experience: An anthropomorphism perspective [PDF]

open access: hybrid, 2023
Mai Nguyen   +4 more
openalex   +1 more source

Preclinical models for evaluating psychedelics in the treatment of major depressive disorder

open access: yesBritish Journal of Pharmacology, EarlyView.
Psychedelic drugs have seen a resurgence in interest as a next generation of psychiatric medicines with potential as rapid‐acting antidepressants (RAADs). Despite promising early clinical trials, the mechanisms which underlie the effects of psychedelics are poorly understood.
Laith Alexander   +5 more
wiley   +1 more source

The Reception of Hesiod by the Early Presocratics [PDF]

open access: yes, 2018
The early Presocratics’ major speculative and critical initiatives—in particular, Anaximander’s conceptions of the justice of the cosmos and of the apeiron as its archē and Xenophanes’s polemics against immorality and anthropomorphism in the depiction of
Miller, Mitchell
core  

The Potential for Anthropomorphism in Communicating Science: Inspiration from Japan

open access: yesCultures of Science, 2019
Anthropomorphism—the attribution of human characteristics to non-human animals or inanimate objects—is commonplace in many cultures around the world, but is particularly prominent and pervasive in Japan.
Matthew Wood
doaj   +1 more source

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