Results 81 to 90 of about 11,207 (242)

Brand Anthropomorphism

, 2018
This chapter addresses brand anthropomorphism, in particular how sports mascots can be utilized on social media to increase emotional connectivity with fans and their affiliated teams.
Tamara L. Wandel
core   +1 more source

Feeling Vulnerable With My AI Companion: Examining Well‐Being in Human‐AI Relationships

Psychology &Marketing, EarlyView.
ABSTRACT Individuals resort to human‐AI relationships to fulfill psychological, social, and empathetic needs. Nevertheless, dilemmas arise from these interdependent relationships which, although destined to enhance users' well‐being, can also be detrimental to them.
Liliane Abboud, Valentina Pitardi, Hannah Marriott   +2 more
wiley   +1 more source

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

Psychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang, Ruolei Gu, Yi Feng, Yuan Zhou, Wenbo Luo   +4 more
wiley   +1 more source

Do humans grant moral consideration to anthropomorphic robots?

Humanities & Social Sciences Communications
As robots are increasingly integrated into daily life, they take on subjective moral roles as agents, patients, or proxies. However, their status as moral patients, meaning entities deserving of moral concern, remains unclear.
Hedie Si, Gaojie Huang, Hao Chen, Shuyan Liang, Yike Feng, Chen Qu   +5 more
doaj   +1 more source

Are you willing to forgive generative AI doctors? Trust repair after failures in online health consultation services

Frontiers in Psychology
While generative AI doctors are increasingly used in online health consultation services, research on trust repair following service failures remains limited.
Yanjie Chen, Yanjie Chen, Shujun Luo, Yukun Yin   +3 more
doaj   +1 more source

Causality, Experiment, and Anthropomorphism

, 2013
The experimentalist theory of causality presupposes the free capacity of interfering with the natural course of events and this raises the problem of anthropomorphism. The author discusses the most common objections concerning anthropomorphism.
BUZZONI, Marco
core  

Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness

Psychology &Marketing, EarlyView.
ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee, Vivian Pontes, Saira Raza Khan, Pham Van Hau   +3 more
wiley   +1 more source

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

Psychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source

Sound effects have only minor contribution to perceptions of anthropomorphism and animacy of simple animated shapes

i-Perception
While studies of anthropomorphism have spanned many decades, there is little evidence of the role that sound effects may play. We present two studies into sound's influence on perceptions of anthropomorphism and animacy using simple geometric animated ...
KC Collins, Maya Murad, Adel Manji
doaj   +1 more source

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The concept of anthropomorphism has been described as a psychological process in which people perceive inanimate agents as humanlike. In the branding context, this approach has been considered as an effective positioning strategy to enhance consumer ...
Nhi Pham Phuong Nguyen, Trang Thanh Bui, An Quang Ha   +2 more
doaj   +1 more source