Results 91 to 100 of about 11,207 (242)
Anthropomorphism Is Not Always A Marketing Panacea: How Anthropomorphism Shapes Product Durability Perception. [PDF]
, 2023 This research examined anthropomorphism as a marketing tool in the new paradigms of green and online merchandising. Two experiments tested how product anthropomorphism affects consumers' product durability perception.
Carruthers, Samantha Palita
core
Social Connectedness Promotes Anthropomorphism [2]
, 2023 This study aims to find out if social connectedness promotes ...
Jianning Dang
core +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang +2 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy +4 more
wiley +1 more source
When AI Remembers: Investigating the Dual Role of Long‐Term Memory in Chatbots
Psychology &Marketing, EarlyView.ABSTRACT This research investigates the dual role of long‐term memory (LTM) in AI chatbots and its impact on customer outcomes. Drawing on Mind Perception Theory and Privacy Calculus Theory, we conceptualize LTM as a continuity‐based design capability that may be interpreted as a functional service feature, a privacy‐relevant cue, or a basis for ...
Maedeh Parvizian +4 more
wiley +1 more source
Anthropomorphic Products and Consumer Switching Under Social Exclusion: An Experimental Study [PDF]
Journal of Applied Structural Equation ModelingThis research addresses whether anthropomorphic products help reduce customer switching behavior caused by social exclusion. It examines the psychological mechanisms underlying feelings of control and belonging in consumer perception.
Meimei Jiang +3 more
doaj +1 more source
Sustainable Development, EarlyView.ABSTRACT Artificial intelligence (AI) is increasingly used to promote sustainable consumption; however, concerns regarding transparency, manipulation, and consumer autonomy raise important ethical questions. This study examines how ethical versus manipulative AI personalization and autonomy‐supportive versus controlling sustainability message framing ...
Altug Ocak
wiley +1 more source
You’re so lovable: Anthropomorphism and brand love
, 2014 YOU’RE SO LOVABLE: ANTHROPOMORPHISM AND BRAND LOVE You’re so lovable: Anthropomorphism and brand love (-
Rauschnabel, Philipp A. +1 more
core +1 more source
Behavioural Dynamics of AI‐Assisted Project Control: Introducing the Wait Effect
Systems Research and Behavioral Science, EarlyView.ABSTRACT Although artificial intelligence (AI) has been increasingly applied to project optimization tasks, its influence on project managers' behavioural responses during decision‐making for the control of project execution remains underexplored.
Fredrik Kockum +3 more
wiley +1 more source
Adjusting Our Thinking About Feeding Animals: Fiber as the Metric for Mimicking Natural Diets
Zoo Biology, EarlyView.A typical effect of the change of an animal group to a diet higher in fiber: juveniles keep growing, animals of ideal body weight maintain their weight, and obese individuals lose weight. ABSTRACT Free‐ranging animals often ingest markedly different diets than their counterparts under human care, whether companion animals, production animals, or zoo ...
Marcus Clauss +4 more
wiley +1 more source