Results 161 to 170 of about 2,947 (197)
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Anthropomorphism and its implications for advertising hotel brands
Journal of Business Research, 2021Seonjeong Ally Lee
exaly
Verbal anthropomorphism design of social robots: Investigating users’ privacy perception
Computers in Human Behavior, 2023Soojin Jun, Hyunmin Kang, Hanna Chung
exaly
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
International Journal of Research in Marketing, 2020Kishore Gopalakrishna Pillai +2 more
exaly
Anthropomorphism and customers’ willingness to use artificial intelligence service agents
Journal of Hospitality Marketing and Management, 2022Lv Xingyang
exaly

