Results 181 to 190 of about 2,947 (197)
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Virtually human: anthropomorphism in virtual influencer marketing
Journal of Retailing and Consumer ServicesSamira Farivar +2 more
exaly
Anthropomorphism and augmented reality in the retail environment
Journal of Retailing and Consumer Services, 2019Patrick Van Esch +2 more
exaly
Development of a scale measuring childlike anthropomorphism in products
Journal of Marketing Management, 2013Maria Sääksjärvi, Katarina Hellen
exaly

