Results 231 to 240 of about 4,856,502 (299)

How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani   +6 more
wiley   +1 more source

An Empirical Study of Green Transformational Leadership, Creativity and Eco‐Innovation: Insights From Ecotourism in the Dominican Republic

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The increasing popularity of ecotourism in regions like Central America and the Caribbean, particularly in the Dominican Republic, necessitates a deeper understanding of how these businesses can integrate innovation with environmental sustainability.
Hayrold José Ureña‐Espaillat   +2 more
wiley   +1 more source

From Awareness to Action: Consumer Behaviour, Attitudes and Business Strategy in Sustainable and Circular Electronic Devices

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Technological change and the increasing use of electronic devices have made electronic waste one of the fastest‐growing waste streams worldwide, posing significant environmental and social challenges. Thus, understanding consumer behaviour regarding the purchase, use and disposal of electronic products is key to developing effective circular ...
Idiano D'Adamo   +4 more
wiley   +1 more source

The Effect of Entrepreneurs' Sustainability Knowledge, Orientation, and Intentions on Sustainability‐Oriented Entrepreneurial Actions

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The purpose of this research is to determine the impact of entrepreneurs' sustainability knowledge, orientation, and intentions on their sustainability‐focused entrepreneurial actions. The research is based on the theory of planned behavior. The study is designed as cross‐sectional quantitative research.
İbrahim Turkmen, Burçin Karahan
wiley   +1 more source

The Impact of Generative AI on the Perpetuation and Detection of Greenwashing in Sustainability Reports: Insights From an Experiment

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Our study, based around an experiment, examines the consequences when generative AI tools are used to create and assess sustainability disclosures. There are two key findings: (1) that generative AI greenwashes sustainability disclosures, with our study participants doing little to mitigate this, and (2) that our study participants viewed AI ...
Ruth Dimes   +3 more
wiley   +1 more source

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