Results 211 to 220 of about 1,376 (261)

Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study

Journal of Retailing and Consumer Services, 2007
Abstract Despite a plethora of studies on brand loyalty spanning over last three decades, the research paradigm is unique in its inability to produce generalizable results. The research suffers from a lack of agreement over the operationalization of the construct of the brand loyalty. Many researchers [e.g., Kahn, B.E., Kalwani, M.U., Morrison, D.G.,
Subir Bandyopadhyay, Michael Martell
openaire   +3 more sources

How does employee commitment impact customers' attitudinal loyalty?

Journal of Hospitality and Tourism Insights, 2021
PurposeStudies in hospitality and tourism have seldom investigated the role of employee commitment to building customers' attitudinal loyalty. This study examines the impact of employee commitment on customers' attitude-based loyalty. The study contributes to knowledge of how employees' affective attitude (i.e. employee commitment) impacts and mediates
Elizabeth Agyeiwaah   +2 more
openaire   +1 more source

Measuring Attitudinal Loyalty: Separating the Terms of Affective Commitment and Attitudinal Loyalty

Journal of Sport Management, 2008
Current marketing research on attitudinal constructs such as commitment and loyalty is characterized by conceptual confusion and overlap. This study aims to improve the clarity of these terms by separating the commitment and loyalty constructs. It also provides a new scale for measurement of team loyalty.
Bob Heere, Geoff Dickson
openaire   +1 more source

Attitudinal loyalty, behavioural loyalty and social media: An introspection

The Marketing Review, 2013
The advent of social media in early 2000, though largely used as an interface among individuals to build, share opinions and establish relationships, also has its implications for marketing in business. Social media has been sufficiently used as an important tool to acquire new customers.
Hawkins, Kerrie, Vel, Prakash
openaire   +2 more sources

Attitudinal and Behavioral Loyalty Toward Virtual Goods

Journal of Computer Information Systems, 2019
The relationship between loyalty, purchasing of virtual goods, and use behavior of mobile instant messaging (MIM) was examined.
Dhir, Amandeep   +4 more
openaire   +1 more source

Service marketing tools influencing attitudinal loyalty and behavioural loyalty

International Journal of Electronic Customer Relationship Management, 2013
We demonstrate the relationship between service marketing tools and attitudinal/behavioural loyalty through perceived quality and perceived risk in the experienced service industry. This study is the first to investigate brand image, store image, and promotion marketing tools that influence attitudinal loyalty and behavioural loyalty, simultaneously ...
Tser Yieth Chen, Hsin Swai Hsu
openaire   +1 more source

Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty

Journal of International Food & Agribusiness Marketing, 2021
This study examines the relationship of brand engagement (BE) with attitudinal loyalty (ATL), behavioral loyalty (BHL), overall brand equity (OBE), and word-of-mouth (WOM) in the context of restaur...
Anita Goyal, Pranay Verma
openaire   +1 more source

Impacts of perceived brand relationship orientation on attitudinal loyalty

European Journal of Marketing, 2012
PurposeThis paper aims to contribute to the empirical validation of the relationship model as it applies to the case of major national brands positioned in the frequently purchased packaged goods markets, and propose the perceived brand relationship orientation concept as an additional antecedent of trust, affective commitment and attitudinal loyalty ...
Aurier, Philippe   +1 more
openaire   +2 more sources

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