Multi-vendor loyalty programs: influencing customer behavioral loyalty? [PDF]
Frontiers in Psychology, 2016 Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects.
Teresa eVillacé-Molinero +2 more
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Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets [PDF]
Behavioral SciencesUnderstanding the psychological mechanisms underlying consumer loyalty behavior constitutes a central challenge for the behavioral sciences. Despite growing research on experiential marketing, limited attention has been directed toward understanding the ...
Aldahir Brincel Burgos Cabanillas +2 more
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Cogent Business & Management, 2018 Service quality has been a topic of extensive inquiry for decades that has emerged now in form of self-service technology (SST) which has profound effects on the way customers interact with firms to create positive service outcomes i.e.
Muhammad Shahid Iqbal +2 more
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Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانی, 2022 Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a ...
Soheil Nejat +3 more
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SST-Servqual and customer outcomes in service industry: Mediating the rule of corporate reputation [PDF]
Management Science Letters, 2020 Recently, the importance of service quality in various industries has gained much attention. Along with the development of technology, firms offer self-service technology to serve customers and create customer satisfaction.
Ridho Bramulya Ikhsan, Juliater Simarmata
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Fuzzy cognitive Mapping the Impact of Online Engagement on Levels of Tourist loyalty (Case Study: Clients of Travel Agencies on the Instagram Social Network) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2022 Introduction: The growing number of travel agencies in major cities means a wider range of choices for tourists, which in turn leads to increased competition in the business.
Hamed Fallah Tafti, Mahnaz Doosti-Irani
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]
Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017 Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی +2 more
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Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia
Binus Business Review, 2023 Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends ...
Dita Sari Suwandi, Tengku Ezni Balqiah
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A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi +2 more
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