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THE RELATIONSHIP BETWEEN THE DIMENSIONS OF BRAND LOYALTY. AN EMPIRICAL INVESTIGATION AMONG ROMANIAN URBAN CONSUMERS [PDF]
Considering the increasing importance of brand loyalty in the context of fierce competition, the paper aimed at empirically investigating, among urban Romanian consumers, the relationship between some of the major dimensions of brand loyalty. Measurement
Brad ALLEN, Ovidiu I. MOISESCU
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The impact of Corporate Social Responsibility (CSR) policies on perceptions and behavioral intension of Greek consumers [PDF]
During the last five years Greece has witnessed the exposure of an unprecedented number of corporate related events that had a significant impact on the public opinion (huge financial scandals, various corruption accusations, etc).
Dimitrios CHATZOUDES +3 more
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A review of brand-loyalty measures in marketing. [PDF]
Marketing; Brand loyalty;
Dekimpe, Marnik +2 more
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Behavioral Finance in Corporate Governance - Independent Directors, Non-Executive Chairs, and the Importance of the Devil’s Advocate [PDF]
The Common Law, parliamentary democracy, and academia all institutionalize dissent to check undue obedience to authority; and corporate governance reformers advocate the same in boardrooms.
Randall Morck
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From Likes to Loyalty: How ENHYPEN’s Social Media Metrics Drives Fandom’s Purchase Behavior
Bianca Angela Letada +2 more
openalex +2 more sources
Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry
Frontiers in Psychology, 2020 Juan Jose Blazquez-Resino +2 more
doaj +1 more source