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Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
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iRASD Journal of Management, 2022 Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
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An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2019 In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia +3 more
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The influence of hospitable design and service on patient responses [PDF]
, 2017 A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus–organism–response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall ...
Mody, Makarand, Suess, Courtney
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Buying Unethical Loyalty: A Behavioral Paradigm and Empirical Test [PDF]
Social Psychological and Personality Science, 2020 Unethical behavior is often accompanied by others covering up a transgressor’s actions. We devised a novel behavioral paradigm, the Unethical Loyalty Game (ULG), to study individuals’ willingness to lie to cover up others’ dishonesty. Specifically, we examined (i) whether and to what extent individuals are willing to lie to cover up others’ unethical ...
Thielmann, Isabel +2 more
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Veterinary Sciences, 2018 Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business.
Bryan R. Brown
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A produção do conhecimento da Educação Física sobre Educação Infantil como tema de pesquisa
Educación Física y Ciencia, 2021 Este artigo analisa e discute as produções acadêmicas da Educação Física sobre Educação Infantil a partir de uma breve apresentação e análise dos estudos que tomaram tal produção como tema de investigação.
Victor Henrique Rodrigues Silva +4 more
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Measuring and managing brand loyalty of banks` clients [PDF]
Banks and Bank Systems, 2020 The purpose of the study is to measure behavioral, attitudinal and other brand loyalty antecedents, and to develop an operating model for measuring and managing brand loyalty of commercial banks clients.
Christo Bisschoff
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Cogent Business & ManagementThis study investigated the impact of indirect compensation on teachers’ behavioral loyalty in vocational colleges in Guiyang City, Guizhou Province, China, and also examined the impact of attitudinal loyalty as a mediator between indirect compensation ...
Kanyanit Wichianrat +3 more
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Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [PDF]
کاوشهای مدیریت بازرگانی, 2015 The problem of perceived quality by customers is an important topic that has been constantly concentrated by service companies since presenting services with excellent quality leads to strong competitive advantages such as increasing customer’s ...
Elaheh Bakhshizadeh +2 more
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