Results 1 to 10 of about 1,388 (120)
The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty [PDF]
مطالعات مدیریت و توسعه پایدار, 2023 The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran.
Mohammad Javad Barati +1 more
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi +2 more
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Gadjah Mada International Journal of Business, 2016 Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong +2 more
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Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]
Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017 Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی +2 more
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The role of perceived value and brand identity in improving customers' attitudinal loyalty [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The present study analyzes the relationship between the role of perceived value and brand identity in improving customers' attitudinal loyalty. The results were obtained by examining the opinions of customers of Tejarat and Melli Banks in Mazandaran ...
Samane behrozi, tahmoris sohrabi
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Arab Economic and Business Journal, 2018 Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability.
Rakesh Belwal, Mohannad Amireh
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iRASD Journal of Management, 2022 Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
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A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [PDF]
مدیریت بازرگانی, 2021 Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B), the
Seyyed Mohammad Javad Rejali +2 more
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An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2019 In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia +3 more
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