Results 11 to 20 of about 47,029 (297)
A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
Journal of Brand Management, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
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Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [PDF]
کاوشهای مدیریت بازرگانی, 2015 The problem of perceived quality by customers is an important topic that has been constantly concentrated by service companies since presenting services with excellent quality leads to strong competitive advantages such as increasing customer’s ...
Elaheh Bakhshizadeh +2 more
doaj +1 more source
Creativity StudiesCompanies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė +2 more
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Brand Loyalty: Impact of Cognitive and Affective Variables [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2009 Studies on brand loyalty typically focus on the behavioural side ofbrand loyalty or on the attitudinal side. Rare are the studies that examinesimultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
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Business and Finance Journal, 2021 This day, social media has been developing. This media was used with company to close with consumer and gain more loyalty to brand. OVO Company have doing many activities in Instagram but the number of active customers not as much as their competitors ...
Mikhael Ming Khosasih +1 more
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Attitudinal and Behavioral Loyalty Amongst Casino Players in Macau [PDF]
Services Marketing Quarterly, 2013 Since delivering high quality service tends to improve the loyalty of valued customers, operators should have an understanding of how such customers react to the provision of such experiences. The current investigation was undertaken in Macau casinos and explored the relationship between service quality and customer loyalty, with the latter ...
Catherine Prentice
openaire +4 more sources
Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic [PDF]
مطالعات مدیریت راهبردی, 2013 Creating customer loyalty is a concept in today's business because the main component of organizational success have become loyal customers, in which have been attracted more attention.
Farrokh Ghouchani +2 more
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Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty [PDF]
, 2003 The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in numerous studies. The effect of switching barriers on these variables, however, has been subject to much less attention from researchers.
Julander, Claes-Robert +1 more
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The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty [PDF]
مطالعات مدیریت و توسعه پایدار, 2023 The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran.
Mohammad Javad Barati +1 more
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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