Results 11 to 20 of about 1,460 (254)
Gadjah Mada International Journal of Business, 2016 Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong +2 more
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Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]
Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017 Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی +2 more
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The role of perceived value and brand identity in improving customers' attitudinal loyalty [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The present study analyzes the relationship between the role of perceived value and brand identity in improving customers' attitudinal loyalty. The results were obtained by examining the opinions of customers of Tejarat and Melli Banks in Mazandaran ...
Samane behrozi, tahmoris sohrabi
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Arab Economic and Business Journal, 2018 Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability.
Rakesh Belwal, Mohannad Amireh
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iRASD Journal of Management, 2022 Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
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A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [PDF]
مدیریت بازرگانی, 2021 Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B), the
Seyyed Mohammad Javad Rejali +2 more
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An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2019 In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia +3 more
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Journal of Public Administration and Governance, 2012 Purpose: The research aim to clarify the relationship of brand loyalty: attitudinal and behavioral loyalty with the Malaysian purchase intention on pirated clothing and footwear in order to gain better understanding in developing advance countermeasure.Design/ Methodology/ Approach: A quantitative research is used to obtain the first hand information ...
Annie Ng Cheng San, Choy Johnn Yee
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The relationship between a satisfactory in-store shopping experience and retailer loyalty
South African Journal of Business Management, 2006 In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
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Theoretical aspects of determining the types of customer loyalty [PDF]
SHS Web of Conferences, 2019 An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
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