The influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty [PDF]
Creativity StudiesCompanies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė +2 more
doaj +2 more sources
Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service [PDF]
, 2021 Organizations increasingly use gamification to engage with, and influence, consumers’ attitudes and behaviors. In this article, we present findings from a longitudinal, mixed‐method research design that (1) examined the extent to which game design ...
Kunkel, Thilo +7 more
core +1 more source
A comparison of attitudinal loyalty measurement approaches [PDF]
, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, R. +3 more
core +1 more source
Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? [PDF]
, 2009 Objectives. Creating loyal customers is one of the most important aims organisations have. However, most marketing departments try to create loyal customers through customer loyalty programmes only.
Skatulla, Veronika +4 more
core +1 more source
Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education [PDF]
, 2019 Research on internationalization in higher education has not shed enough light on how cross-border student mobility might contribute to the issue of sustainability.
Hiep-Hung Pham +9 more
core +1 more source
, 2021 Social media pervades everyday life and firms need to understand what consumer traits antedate participation over these channels. Utilizing social exchange theory (SET), this study seeks to determine what factors precede SET's cost-benefit analysis of ...
Ferm, Lars-Erik Casper +3 more
core +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [PDF]
کاوشهای مدیریت بازرگانی, 2015 The problem of perceived quality by customers is an important topic that has been constantly concentrated by service companies since presenting services with excellent quality leads to strong competitive advantages such as increasing customer’s ...
Elaheh Bakhshizadeh +2 more
doaj
The relationship between a satisfactory in-store shopping experience and retailer loyalty
South African Journal of Business Management, 2006 In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
doaj +1 more source
Theoretical aspects of determining the types of customer loyalty [PDF]
SHS Web of Conferences, 2019 An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
doaj +1 more source