Results 41 to 50 of about 47,029 (297)

Measuring and managing brand loyalty of banks` clients [PDF]

Banks and Bank Systems, 2020
The purpose of the study is to measure behavioral, attitudinal and other brand loyalty antecedents, and to develop an operating model for measuring and managing brand loyalty of commercial banks clients.
Christo Bisschoff
doaj   +1 more source

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations [PDF]

, 2019
Five theoretical approaches can predict favoritism toward domestic and foreign brands. This article applies a contrastive perspective to examine social identity, personal identity, cultural identity, system justification, and categorical cognition ...
Anastasia Stathopoulou, George Balabanis, Jiayu Qiao, Khan Uzma, Magnusson Peter, Micevski Milena, Muthén Linda K., Samiee Saeed, Shavitt Sharon, Tajfel Henri, Tourangeau Roger, Turner John C., Zhang Yinlong   +12 more
core   +2 more sources

Linking indirect compensation to behavioral loyalty: attitudinal loyalty and personal job satisfaction as key drivers

Cogent Business & Management
This study investigated the impact of indirect compensation on teachers’ behavioral loyalty in vocational colleges in Guiyang City, Guizhou Province, China, and also examined the impact of attitudinal loyalty as a mediator between indirect compensation ...
Kanyanit Wichianrat, Rachadatip Uppathampracha, Bangxin Peng, Yiqing Luo   +3 more
doaj   +1 more source

Attitudinal Loyalty Towards Online Stores Between Loyal and Disloyal Clients: Differences Across Four Countries

Organizations and Markets in Emerging Economies
The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments.
Vytautas Dikcius, Karina Adomaviciute - Sakalauske, Neringa Vilkaite - Vaitone, Sigita Kirse   +3 more
doaj   +1 more source

Towards an Integrative Framework of Relationship Quality in a Retail Setting: Evidence from an Emerging Economy

Management, 2022
Research question: This study aims to propose and empirically examine a relationship quality model in a grocery retail setting in Serbia. Motivation: Whereas relationship quality has been extensively studied in B2B settings and in developed economies ...
Jaroslav Dado, Janka Taborecka–Petrovicova, Tamara Rajic   +2 more
doaj   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach

Jurnal Manajemen Teori dan Terapan, 2019
The 4A tourism components, including attraction, accessibility, amenities, and ancillary, become prominent variables to be explored for their impact on visitor satisfaction and attitudinal loyalty mainly for relatively new tourism destination.
Taufiq Ismail, Fatchur Rohman
doaj   +1 more source

The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand

Jurnal Manajemen Dan Kewirausahaan, 2023
Individuals often compare themselves to others because of the rise of social media, which can make them want to buy something like a luxury brand. However, reaching luxury brand will be difficult because in addition to the high price, the product is also
Rachman Tri Fridian, Burhanudin Burhanudin   +1 more
doaj   +1 more source

Food Tastes in the United States: Convergence or Divergence?

Agribusiness, EarlyView.
ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley   +1 more source

INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE

Journal of Management Small and Medium Enterprises (SME's)
This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce ...
Ali Wardhana, Nicholas Marcelino
doaj   +1 more source