Results 61 to 70 of about 224,071 (255)
A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:
Maketingu rebyuMobile app engagement is receiving increasing attention in both practice and academic research. The aim of this study was to examine structural relationships through a comprehensive engagement model, and to measure the factors that influence mobile app ...
Hiroyuki Takahashi
doaj +1 more source
Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty [PDF]
The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in numerous studies. The effect of switching barriers on these variables, however, has been subject to much less attention from researchers.
Julander, Claes-Robert +1 more
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Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Management : Journal of Contemporary Management Issues, 2015 Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals.
Rupinderdeep Kaur, Anand Thakur
doaj
Drivers of guest loyalty in the hotel industry in New Zealand: The role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes [PDF]
, 2012 This study focused on investigating the drivers of guest loyalty in the hotel industry. Specifically, the study further explored the role of staff loyalty, service quality, guest satisfaction and commitment, and the influence of loyalty programmes.
Ahmed Mohamed Hassan Elebiary +1 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Corporate sustainability research is rich but fragmented where influential frameworks illuminate important aspects of sustainability dynamics, yet they are often used in parallel rather than connected through a shared explanatory logic of change. This paper addresses that corporate sustainability puzzle through a targeted literature review and
Omaima A. G. Hassan
wiley +1 more source
, 2021 Every major casino corporation offers their customers the opportunity to enroll in a brand-affiliated loyalty program. These programs serve as marketing strategies designed to foster attitudinal (i.e., trust and satisfaction with the brand) and ...
Hollingshead, Samantha Jade
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The paper provides a revised knowledge–attitude–behaviour (KAB) framework to explain sustainable consumption. Drawing on the dual‐process perspective, the study investigates how intuitive and rational cues shape the translation of objective product knowledge into sustainable attitudes and consumption.
Alberto Massacci +3 more
wiley +1 more source
RESPONSABILIDADE AMBIENTAL E LEALDADE DE CLIENTES EM BANCO DE VAREJO [PDF]
RAE: Revista de Administração de Empresas, 2014 Researchers have suggested the validity of introduction of environmental management to marketing strategies. However, no attention has been given to the prediction of consumers loyalty to banking organizations as a result of their banks’ environmental ...
Patrick Michel Finazzi Santos +1 more
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel and footwear (A&F) industry accounts for up to 10% of global greenhouse gas emissions, much of it arising from supplier activities. While leading brands increasingly commit to science‐based targets (SBTs), formal engagement with the Science‐Based Targets initiative (SBTi) remains limited among suppliers, especially in key sourcing ...
Ryan Meintjes, Laurence L. Delina
wiley +1 more source