Results 61 to 70 of about 1,460 (254)
Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals.
Rupinderdeep Kaur, Anand Thakur
doaj
ABSTRACT Companies increasingly claim to adopt artificial intelligence (AI) not only for economic but also for ecological and social purposes. However, in light of rising greenwashing, bluewashing, and ethics washing, the impact of the communicated rationale on employees' initial attitude toward AI introduction remains unclear.
Marco Baumgartner +3 more
wiley +1 more source
Firm‐Level Corporate Social Responsibility and Employees' Affective Outcomes: A Multilevel Approach
ABSTRACT This study advances research on corporate social responsibility (CSR) and employees' work attitudes by distinguishing between employee‐level CSR perceptions and firm‐level CSR practices. Prior research has mainly focused on how employees' perceptions of CSR relate to their affective outcomes; this study extends that perspective by jointly ...
Alexander C. Kraaij +2 more
wiley +1 more source
RESPONSABILIDADE AMBIENTAL E LEALDADE DE CLIENTES EM BANCO DE VAREJO [PDF]
Researchers have suggested the validity of introduction of environmental management to marketing strategies. However, no attention has been given to the prediction of consumers loyalty to banking organizations as a result of their banks’ environmental ...
Patrick Michel Finazzi Santos +1 more
doaj
EFFECTS OF HEDONIC - UTILITARIAN MOTIVES AND LIFE STYLE ON ATTITUDINAL-BEHAVIORAL LOYALTY
This study investigates whether the effects of hedonic and utilitarian buying motives on attitudinal and behavioral loyalty vary for convenience, shopping, and specialty product types, with a control for consumers’ life styles. Data was collected from 835 Turkish households. MANOVA was used to test the effects of hedonic and utilitarian buying motives.
Bahtýþen Kavak +3 more
openaire +2 more sources
Researching Attitude–Identity Dynamics to Understand Social Conflict and Change
Abstract Societies undergo constant change, manifested in various ways such as technological developments, economic transitions, reorganization of cultural values and beliefs, or changes in social structures. Individuals play an active role in shaping social and societal change by interactively negotiating its manifestation.
Adrian Lüders +4 more
wiley +1 more source
This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on ...
María-Elena Sánchez-del-Río-Vázquez +3 more
doaj +1 more source
In an increasingly innovative competitive environment, it is necessary to know the customer in depth and to understand the intrinsic determinants of customer loyalty to the restaurant and brand equity.
María Eugenia Rodríguez-López +2 more
doaj
Tourism destination image as an antecedent of destination loyalty: The case of Linz, Austria
The concepts of destination image and tourists’ loyalty are sufficiently discussed in the literature; however, due to the multi-dimensional character of these two concepts, the existing studies fail to shed light on the multifaceted linkage between ...
Elitza Iordanova
doaj +1 more source
ABSTRACT On the basis of two social‐affective frameworks, we posited that national football team performance (winning vs. losing) would impact spectators’ identities, affect and sociopolitical attitudes—including their intergroup attitudes (i.e., in‐group favouritism and multiculturalism) and societal perceptions (i.e., national optimism, perceived ...
Yannik A. Escher +13 more
wiley +1 more source

