Results 81 to 90 of about 224,071 (255)

Loyalty Programme Applications in Indian Service Industry [PDF]

Retaining all customers would not be a good idea for any business. In contrast, allowing the profitable customers to leave would be an even worse idea. Consequently the real solution rests in knowing the value of each customer and then focusing loyalty ...
Vyas Preeta H, Sahoo Debajani
core  

Speaking About Artificial Intelligence for Sustainability—How Employees’ Perception of Credibility Shapes Their Initial Attitudes Toward AI Adoption

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Companies increasingly claim to adopt artificial intelligence (AI) not only for economic but also for ecological and social purposes. However, in light of rising greenwashing, bluewashing, and ethics washing, the impact of the communicated rationale on employees' initial attitude toward AI introduction remains unclear.
Marco Baumgartner, Tobias Kopp, Regina Kempen, Steffen Kinkel   +3 more
wiley   +1 more source

Psychological process of loyalty formation towards professional sport brands : the differences and similarities between domestic and overseas customers [PDF]

The way consumers perceive professional sport brands and form their loyalty towards the brands has been one of the central interests of researchers and practitioners.
Choi, June Kyu
core  

Attitudinal loyalty, brand value and brand loyalty in the agriculture produce retail industry / Abaidullah Mustaffa [PDF]

, 2017
This research analyzed brand loyalty of customers towards hypermarkets or retail stores of agriculture produce. Brand loyalty was studied using attitudinal loyalty and brand value to address the issue of fierce competition among retail stores of ...
Mustaffa, Abaidullah
core  

Firm‐Level Corporate Social Responsibility and Employees' Affective Outcomes: A Multilevel Approach

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study advances research on corporate social responsibility (CSR) and employees' work attitudes by distinguishing between employee‐level CSR perceptions and firm‐level CSR practices. Prior research has mainly focused on how employees' perceptions of CSR relate to their affective outcomes; this study extends that perspective by jointly ...
Alexander C. Kraaij, Agnieszka Paruzel, Arnoud de Jong   +2 more
wiley   +1 more source

The Impact of Psychological and Risk Factors on Tourists’ Loyalty Toward Nature-Based Destinations

Tourism and Hospitality
Tourist loyalty is vital for destination success, fostering repeat visits and positive word-of-mouth. This study explores the psychological and safety-related factors driving tourist loyalty to natural attractions in Oman, a rising destination known for ...
Abdullah Al Mahruqi, Ibtisam Al Abri, T. Ramayah, Lokman Zaibet   +3 more
doaj   +1 more source

Brand Loyalty: Impact of Cognitive and Affective Variables [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2009
Studies on brand loyalty typically focus on the behavioural side ofbrand loyalty or on the attitudinal side. Rare are the studies that examinesimultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
doaj  

Can AI Write Authentic CSR? Effects of Message Source Across Informational and Narrative CSR Communication

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT As artificial intelligence (AI)‐generated messages increasingly approach human‐level quality, can AI effectively substitute human authors in value‐laden brand communications such as corporate social responsibility (CSR) messaging? This study examines how CSR message source (AI‐generated vs.
Terry Haekyung Kim, Bugil Chang, Katie Haejung Kim   +2 more
wiley   +1 more source

An empirical investigation of E-loyalty formation for online shopping in China

Acta Psychologica
The study aimed to examine online customer behavior in China by exploring the attitudinal and behavioral loyalty of customers. The proposed model categorizes the factors of customer e-loyalty as investigated from various perspectives.
Lan Juanli, Hongzhen Lei, Wang Yubo, Liu Ye, Kamal Abubker Abrahim Sleiman, Mohammed A.E. Suliman   +5 more
doaj   +1 more source

Winning Consumer Trust Through Supply Chain Responsibility Communication: How Certification, Disclosure, and Beneficiary Framing Shape Credibility

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT As stakeholders increasingly demand supply chain transparency, companies face a legitimacy paradox: disclosing supply chain responsibility (SR) information is necessary to meet stakeholder expectations, yet disclosure can invite scrutiny rather than build credibility.
Julia Hartmann
wiley   +1 more source