Results 91 to 100 of about 47,029 (297)
Tourism & Management Studies, 2023 In an increasingly innovative competitive environment, it is necessary to know the customer in depth and to understand the intrinsic determinants of customer loyalty to the restaurant and brand equity.
María Eugenia Rodríguez-López +2 more
doaj
Konsep Loyalitas Pelanggan: Perspektif Behavioral dan Perspektif Attitudinal [PDF]
, 2010 The aim of this article is to discuss customer\u27s loyalty as a complex dimension in consumer behavior theory. Customer\u27s loyalty can stimulate brand loyalty describing a condition in which consumers have postitive attitude toward a brand, have ...
Ramadania, R. (Ramadania)
core
Service Quality and Customer Loyalty in a Post-Crisis Context. Prediction-Oriented Modeling to Enhance the Particular Importance of a Social and Sustainable Approach [PDF]
, 2019 Research into the influence of service quality on customer loyalty has typically focused on confirming isolated direct causal influences regarding particular dimensions of quality, usually undertaken in the context of positive, firm-customer relations ...
ESTRADA, MARTA +3 more
core +2 more sources
Jurnal Ekonomi TrisaktiPenelitian ini bertujuan untuk melihat bagaimana Value Equity, Brand Equity, Relationship Equity, dan Attitudinal Loyalty berdampak pada Behavioral Loyalty. Karena data dikumpulkan hanya dalam jangka waktu dan periode tertentu, penelitian ini menggunakan data cross-sectional.
Radinne Fakhri Al Wafa +1 more
openaire +1 more source
EXPLORING BEHAVIORAL AND ATTITUDINAL BRAND LOYALTY USING TRIPARTITE MODEL OF ATTITUDE
JOURNAL OF ECONOMICS AND SUSTAINABILITY, 2020 Previously, scholars have studied behavioral and attitudinal brand loyalties separately by. Brand loyalty was first studied with behavior as one dimension in the brand loyalty structure, which predominantly measures brand loyalty by repeat purchase. However, the stochastic paradigm that views behavior as a single dimension cannot explain the motivation
Mustaffa, Abaidullah +2 more
openaire +2 more sources
Researching Attitude–Identity Dynamics to Understand Social Conflict and Change
European Journal of Social Psychology, EarlyView.Abstract Societies undergo constant change, manifested in various ways such as technological developments, economic transitions, reorganization of cultural values and beliefs, or changes in social structures. Individuals play an active role in shaping social and societal change by interactively negotiating its manifestation.
Adrian Lüders +4 more
wiley +1 more source
Administrative SciencesThis article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on ...
María-Elena Sánchez-del-Río-Vázquez +3 more
doaj +1 more source
Journal of Forecasting, EarlyView.ABSTRACT Using online job advertisement data improves the timeliness and granularity depth of analysis in the labor market in domains not covered by official data. Specifically, its variation over time may be used as an anticipator of official employment variations.
Pietro Giorgio Lovaglio +1 more
wiley +1 more source
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model [PDF]
Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been made to empirically examine ...
Jaiswal, A. K., Niraj, Rakesh
core
Social Media Strategic Plan For Under Armour [PDF]
, 2014 This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional ...
Leers, Ashley
core +2 more sources