Results 111 to 120 of about 224,071 (255)

Shaping Entrepreneurial Intentions Through Education: The Role of the University's Entrepreneurial Mission and Strategic Change

Strategic Change, EarlyView.
ABSTRACT This study examines the impact of students' attitudes toward entrepreneurship education (ATEE) on their entrepreneurial intentions (EI) and whether this relationship is moderated by the university's entrepreneurial mission (UEM). Based on the Strategic Change Theory, the university's mission is presented as a strategic instrument through which
Fabiano Ewald Venturini, Adonai José Lacruz, Ramón Andrés Ortiz‐Rojo, João J. Ferreira, Marina Dabić   +4 more
wiley   +1 more source

The relationship between hotel staff service delivery with customer attitudinal loyalty and financial outcomes [PDF]

, 2013
This research study tests the conceptual model of the service-profit chain construct that suggests a strong linkage between external service value, customer satisfaction, customer loyalty, and financial growth (Heskett, Jones, Loveman, Sasser ...
Timmerman, John
core  

Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship

, 2011
PurposeThis paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses.
Anand K. Jaiswal, Rakesh Niraj
core   +1 more source

Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products

Journal of the Science of Food and Agriculture, Volume 105, Issue 5, Page 2867-2878, 30 March 2025.
Abstract BACKGROUND With growing concerns over the adverse effects of animal‐derived products on health, animal welfare and the environment, the rising popularity of plant‐based foods underscores the importance of understanding consumer preferences and determining acceptance.
Muhammad Adzran Che Mustapa, Zein Kallas, Laura López‐Mas, Cristina Alamprese, Silvia Contiero, Ingrid Aguiló‐Aguayo   +5 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

Psychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova, Agnieszka Kabalska, Ákos Varga, Ralf Wagner   +3 more
wiley   +1 more source

When AI Remembers: Investigating the Dual Role of Long‐Term Memory in Chatbots

Psychology &Marketing, EarlyView.
ABSTRACT This research investigates the dual role of long‐term memory (LTM) in AI chatbots and its impact on customer outcomes. Drawing on Mind Perception Theory and Privacy Calculus Theory, we conceptualize LTM as a continuity‐based design capability that may be interpreted as a functional service feature, a privacy‐relevant cue, or a basis for ...
Maedeh Parvizian, Lucas Whittaker, Hassan Kalantari Daronkola, Jessica Pallant, Lester Johnson   +4 more
wiley   +1 more source

The influence of environment & location, personal motivation, and fee & price on satisfaction, attituding and behavioural loyalty among international students in Oman

Journal of Open Innovation: Technology, Market and Complexity
This study explores several key aspects: (1) the impact of factors such as the environment, location of higher education institutions, personal motivation, fees, and pricing on student satisfaction; (2) the influence of these factors on students ...
Hilal Said Abdullah Almanwari, Nor Hasliza Md Saad, Siti Rohaida Mohamed Zainal   +2 more
doaj   +1 more source

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

Psychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong, Cleopatra Veloutsou, Anna Morgan‐Thomas   +2 more
wiley   +1 more source

The antecedents of brand loyalty through the Attitude-Relationship approach

دراسات العدد الاقتصادي
The objective of this article is to identify the antecedents of customer loyalty according to the attitude-relationship approach. By trying to propose a conceptual model empirically validated on the Algerian mobile phone market, this study tried to ...
Amina Rayane
doaj   +1 more source

When Does Mindfulness Translate Into Consumer Well‐Being? The Role of Mindful Consumption and Meditation Regularity

Psychology &Marketing, EarlyView.
ABSTRACT Mindfulness correlates with higher life satisfaction, yet consumer wellbeing research rarely specifies the behavioral route through which this relationship emerges. Drawing on self‐regulation theory, the research proposes mindful consumption as that route and, drawing on self‐determination theory, evaluates meditation regularity as a boundary ...
Sharad Gupta, Weng Marc Lim, Navriti Gupta   +2 more
wiley   +1 more source