Results 71 to 80 of about 47,029 (297)
Gambling loyalty schemes: treading a fine line? [PDF]
, 2008 Loyalty and discount schemes in which customers are invited to sign up for a card and become a member of a scheme, sometimes in exchange for registering some basic personal details, are an established feature of the retail and services landscape.
Griffiths, MD, Wood, RTA
core
Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil
Revista Brasileira de Marketing, 2019 Objective: Football is the predominant sport in Brazil, but a better understanding of what motivates non-football and football fans is needed.Method: A conceptual model is empirically tested of the effects of six motivational drivers-Interest in Team, Socialisation, Aesthetics, Sport Knowledge, Interest in Sport, Vicarious Achievement-on both ...
Rosenberger III, Philip J. +4 more
openaire +3 more sources
Behavioral Sciences &the Law, EarlyView.ABSTRACT This study examined how male rape myths, racial/ethnicity biases, and sexuality stereotypes influence verdicts in male‐on‐male rape trials—an area that is currently under‐researched. A sample of 463 participants read a mock rape trial, where both the defendant and complainant were male, with defendant ethnicity (White, Black, Asian) and ...
Lee J. Curley +3 more
wiley +1 more source
Sport şi Societate, 2017 This study examined the relationships between attitudinal loyalty, behavioral loyalty, team identification, and whether team identification served as a mediator between attitudinal loyalty and behavioral loyalty in a sample of soccer fans. In this study,
Caner ÖZGEN, Metin ARGAN
doaj
Brand loyalty as a mediator of the relationship between brand trust and brand performance [PDF]
, 2012 The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University,
Anindita H., Kristina +2 more
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Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines the impact of self‐checkout technology implementation on B2B customer shopping behavior using a novel methodological approach that combines propensity score matching with difference‐in‐differences analysis on actual point‐of‐sale transaction data.
Jindřich Špička +1 more
wiley +1 more source
Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [PDF]
مدیریت بازرگانی, 2011 Severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of ...
Davar Venouss Venouss, Bahareh Zohouri
doaj
Veterinary Sciences, 2018 Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business.
Bryan R. Brown
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source