Results 21 to 30 of about 47,029 (297)

Exploring a Functional Approach to Attitudinal Brand Loyalty [PDF]

Australasian Marketing Journal, 2013
What psychological function does brand loyalty serve? Drawing on Katz's (1960) Functional Theory of Attitudes, we propose that there are four functions (or motivational antecedents) of loyalty: utilitarian, knowledge, value-expressive and ego-defensive. We discuss how each function relates to the three dimensions of loyalty (i.e. emotional, cognitive,
Russell-Bennett, Rebekah, Hartel, Charmine, Worthington, Steve   +2 more
openaire   +2 more sources

A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]

Management Science Letters, 2014
This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi, Ali Mollahosseini , Mohammadali Forghani   +2 more
doaj   +1 more source

The role of effective communication and trustworthiness in determining guests’ loyalty [PDF]

, 2018
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of ...
Fazal-e-Hasan, Syed Muhammad, Hickman, Ellie, Kharouf, Husni, Mortimer, Gary, Sekhon, Harjit   +4 more
core   +1 more source

Service quality and attitudinal loyalty: Consumers’ perception of two major telecommunication companies in Oman

Arab Economic and Business Journal, 2018
Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability.
Rakesh Belwal, Mohannad Amireh
doaj   +1 more source

Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]

Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017
Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی, احمد رستگار, نصرت ندیم نژاد   +2 more
doaj   +1 more source

The role of perceived value and brand identity in improving customers' attitudinal loyalty [PDF]

ارزش آفرینی در مدیریت کسب و کار, 2022
The present study analyzes the relationship between the role of perceived value and brand identity in improving customers' attitudinal loyalty. The results were obtained by examining the opinions of customers of Tejarat and Melli Banks in Mazandaran ...
Samane behrozi, tahmoris sohrabi
doaj   +1 more source

The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

Gadjah Mada International Journal of Business, 2016
Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong, Salniza Md. Salleh, Rushami Zien Yusoff   +2 more
doaj   +1 more source

A tri-dimensional approach for auditing brand loyalty [PDF]

, 2009
Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the
AS Dick, C Jackson, Charmine Härtel, FR Kardes, G Fullerton, I Ajzen, K Hammond, MB Holbrook, MD Uncles, NJ Allen, P Kotler, P Rauyruen, R East, R Russell-Bennett, Rebekah Russell-Bennett, RL Oliver, S Bandyopadhyay, S Rundle-Thiele, S Worthington, S Worthington, S Worthington, Steve Worthington, T DeWitt   +22 more
core   +2 more sources

Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty

Marketing and Management of Innovations, 2019
статті проаналізовано взаємозв’язок між іміджом, популярністю, рівнем задоволення, довірою та лояльністю молоді до бренду китайських смартфонів. Крім того, у роботі авторами проаналізовано вплив гендерного фактору на популярність бренду китайських смартфонів.
Zeng, F., Bhutto, M.Y., Soomro, Y.A.
openaire   +2 more sources

An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]

مطالعات مدیریت کسب و کار هوشمند, 2019
In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia, Alireza Hasanzadeh, Shaban Elahi, Shaghayegh Sahraei   +3 more
doaj   +1 more source