Results 31 to 40 of about 47,029 (297)
A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [PDF]
مدیریت بازرگانی, 2021 Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B), the
Seyyed Mohammad Javad Rejali +2 more
doaj +1 more source
iRASD Journal of Management, 2022 Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
doaj +1 more source
The relationship between a satisfactory in-store shopping experience and retailer loyalty
South African Journal of Business Management, 2006 In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
doaj +1 more source
Going back to its roots: can hospitableness provide hotels competitive advantage over the sharing economy? [PDF]
, 2019 While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential ...
Lehto, Xinran +2 more
core +1 more source
Journal of Public Administration and Governance, 2012 Purpose: The research aim to clarify the relationship of brand loyalty: attitudinal and behavioral loyalty with the Malaysian purchase intention on pirated clothing and footwear in order to gain better understanding in developing advance countermeasure.Design/ Methodology/ Approach: A quantitative research is used to obtain the first hand information ...
Annie Ng Cheng San, Choy Johnn Yee
openaire +2 more sources
TEENS AND THE HANG OUT LIFESTYLE: WHAT DRIVES TEENS SATISFACTION AND ATTITUDINAL LOYALTY?
Journal of Indonesian Economy and Business, 2019 Introduction: Satisfying teens consumer group is critical to retain a larger market share in the future. Creating teens’ experience and value seems to be fundamental for enhancing both satisfaction and loyalty in cafes industry.
Risca Fitri ayuni
doaj +1 more source
Theoretical aspects of determining the types of customer loyalty [PDF]
SHS Web of Conferences, 2019 An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
doaj +1 more source
Loyalty trends and issues in tourism research [PDF]
Tourism and Hospitality Management, 2020 Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research.
Marina Laškarin Ažić +2 more
doaj +1 more source
Cogent Business & ManagementThis study examines service quality, tourist attitudinal loyalty and the moderating role of tourist demographics using the TOURQUAL Model. Structured questionnaires were used to collect data from 400 tourists who visited Zimbabwe Parks and Wildlife ...
Masimba Elvis Manyangara +3 more
doaj +1 more source
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
core +2 more sources