Results 21 to 30 of about 8,551 (262)

The Effectiveness of Brand Personality & Affective Commitment in Capturing Brand Loyalty: A Study of Retailers in UK

iRASD Journal of Management, 2022
Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
doaj   +1 more source

Buying Unethical Loyalty: A Behavioral Paradigm and Empirical Test [PDF]

Social Psychological and Personality Science, 2020
Unethical behavior is often accompanied by others covering up a transgressor’s actions. We devised a novel behavioral paradigm, the Unethical Loyalty Game (ULG), to study individuals’ willingness to lie to cover up others’ dishonesty. Specifically, we examined (i) whether and to what extent individuals are willing to lie to cover up others’ unethical ...
Thielmann, Isabel, Böhm, Robert, Hilbig, Benjamin E.   +2 more
openaire   +5 more sources

The Dimensions of Pet-Owner Loyalty and the Relationship with Communication, Trust, Commitment and Perceived Value

Veterinary Sciences, 2018
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business.
Bryan R. Brown
doaj   +1 more source

Do loyalty programs enhance behavioral loyalty: An empirical analysis accounting for program design and competitive effects [PDF]

, 2002
This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some are ineffective.Both a saving component and a multi-vendor structure enhance the effectiveness of a ...
Leenheer, J., Bijmolt, T.H.A., van Heerde, H.J., Smidts, A.   +3 more
openaire   +4 more sources

Effects of customer engagement behavior on customer loyalty

Pressacademia, 2017
In this research, personal caring service field consumer are analyzed  consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
openaire   +2 more sources

Logistics outsourcing performance and loyalty behavior [PDF]

International Journal of Physical Distribution & Logistics Management, 2010
PurposeThe purpose of this paper is to examine how goal achievement and goal exceedance influence the aspects of loyalty in logistics outsourcing relationships. Specifically, it aims to develop and test a model of customer loyalty across two cultures to determine if dedicated strategies for building loyalty are required.Design/methodology/approachThis ...
Wallenburg, Carl Marcus, Cahill, David L., Goldsby, Thomas J., Knemeyer, A. Michael   +3 more
openaire   +1 more source

Linking indirect compensation to behavioral loyalty: attitudinal loyalty and personal job satisfaction as key drivers

Cogent Business & Management
This study investigated the impact of indirect compensation on teachers’ behavioral loyalty in vocational colleges in Guiyang City, Guizhou Province, China, and also examined the impact of attitudinal loyalty as a mediator between indirect compensation ...
Kanyanit Wichianrat, Rachadatip Uppathampracha, Bangxin Peng, Yiqing Luo   +3 more
doaj   +1 more source

Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [PDF]

کاوش‌های مدیریت بازرگانی, 2015
The problem of perceived quality by customers is an important topic that has been constantly concentrated by service companies since presenting services with excellent quality leads to strong competitive advantages such as increasing customer’s ...
Elaheh Bakhshizadeh, Rahmat Allah Gholipour, Hashem Aghazadeh   +2 more
doaj  

A produção do conhecimento da Educação Física sobre Educação Infantil como tema de pesquisa

Educación Física y Ciencia, 2021
Este artigo analisa e discute as produções acadêmicas da Educação Física sobre Educação Infantil a partir de uma breve apresentação e análise dos estudos que tomaram tal produção como tema de investigação.
Victor Henrique Rodrigues Silva, Marcos Antonio Barros Filho, Yves de Holanda Batista de Miranda, José Pedro Sarmento, Carlos Augusto Mulatinho de Queiroz Pedroso   +4 more
doaj   +1 more source

Measuring and managing brand loyalty of banks` clients [PDF]

Banks and Bank Systems, 2020
The purpose of the study is to measure behavioral, attitudinal and other brand loyalty antecedents, and to develop an operating model for measuring and managing brand loyalty of commercial banks clients.
Christo Bisschoff
doaj   +1 more source