Results 21 to 30 of about 193,785 (353)

Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia

open access: yesBinus Business Review, 2023
Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends ...
Dita Sari Suwandi, Tengku Ezni Balqiah
doaj   +1 more source

A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]

open access: yesManagement Science Letters, 2014
This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi   +2 more
doaj   +1 more source

Hijrah Intention And Type Of Customer Loyalty of Islamic Banks In Indonesia

open access: yesIqtishadia, 2021
The purpose of this research is to investigate the influence of hijrah intention on customer loyalty in Islamic banks including the type of loyalty based on attitude and behavior.
Fetria Eka Yudiana   +2 more
doaj   +1 more source

Theoretical aspects of determining the types of customer loyalty [PDF]

open access: yesSHS Web of Conferences, 2019
An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna   +2 more
doaj   +1 more source

The role of effective communication and trustworthiness in determining guests’ loyalty [PDF]

open access: yes, 2018
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of ...
Fazal-e-Hasan, Syed Muhammad   +4 more
core   +1 more source

MODEL PENINGKATAN BEHAVIORAL LOYALTY MELALUI PREFERENTIAL TREATMENT, INTERPERSONAL COMMUNICATION DAN RELATIONSHIP SATISFACTION

open access: yesUpajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 2018
The purpose of this research is to influence preferential treatment and interpersonal communication to behavioral loyalty at BRI Syariah Central Java with relationship satisfaction as intervening variable. The population used is all priority customers of
Ken Sudarti, Siti Nona Darmayanti
doaj   +1 more source

Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia

open access: yesBinus Business Review, 2021
The level of competition in the aviation industry has increased since the regulation change in 1999. Aviation companies in providing services can be divided into three categories: full service, medium service, and no-frills service.
Yasintha Soelasih, Sumani Sumani
doaj   +1 more source

Logistics outsourcing performance and loyalty behavior [PDF]

open access: yesInternational Journal of Physical Distribution & Logistics Management, 2010
PurposeThe purpose of this paper is to examine how goal achievement and goal exceedance influence the aspects of loyalty in logistics outsourcing relationships. Specifically, it aims to develop and test a model of customer loyalty across two cultures to determine if dedicated strategies for building loyalty are required.Design/methodology/approachThis ...
Carl Marcus Wallenburg   +3 more
openaire   +1 more source

The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

open access: yesGadjah Mada International Journal of Business, 2016
Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong   +2 more
doaj   +1 more source

Loyalty in the post-pandemic landscape: Unraveling how behavioral intentions shape m-banking loyalty

open access: yesJournal of Contemporary Accounting, 2023
Many activities have switched to online, carrying out remote activities due to the pandemic that has hit worldwide and requires staying home to avoid physical contact with other people. One of the activities carried out to reduce physical contact is transacting online using m-banking.
Ikhlash, Muhammad   +2 more
openaire   +2 more sources

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