Results 11 to 20 of about 8,551 (262)
Factors Increasing Loyalty of Local Cosmetic Brands: A Study on Generation Z in Indonesia
Binus Business Review, 2023 Competition in the beauty industry in Indonesia raises problem of loyalty with various choices and information accessibility from the Internet. Issues also surface from Generation Z, recently reported to dominate the market as digitally savvy and tends ...
Dita Sari Suwandi, Tengku Ezni Balqiah
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A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi +2 more
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Hijrah Intention And Type Of Customer Loyalty of Islamic Banks In Indonesia
Iqtishadia, 2021 The purpose of this research is to investigate the influence of hijrah intention on customer loyalty in Islamic banks including the type of loyalty based on attitude and behavior.
Fetria Eka Yudiana +2 more
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Theoretical aspects of determining the types of customer loyalty [PDF]
SHS Web of Conferences, 2019 An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
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Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 2018 The purpose of this research is to influence preferential treatment and interpersonal communication to behavioral loyalty at BRI Syariah Central Java with relationship satisfaction as intervening variable. The population used is all priority customers of
Ken Sudarti, Siti Nona Darmayanti
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Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia
Binus Business Review, 2021 The level of competition in the aviation industry has increased since the regulation change in 1999. Aviation companies in providing services can be divided into three categories: full service, medium service, and no-frills service.
Yasintha Soelasih, Sumani Sumani
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Positive and Negative Behaviors of Oppositional Loyalty in Online Communities [PDF]
IEEE Access, 2022 Based on the theories of moral identity, community engagement, emotional attachment, and brand loyalty, this study aims to explore oppositional loyalty’s driving factors and dimensional structure (the willingness to pay a price premium, oppositional referrals, schadenfreude, and trash-talking).
Guo Cheng, Weiping Yu
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Gadjah Mada International Journal of Business, 2016 Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong +2 more
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Green Loyalty as a Function of Consumer Behavior
International Journal of Finance, Insurance and Risk Management, 2019 Purpose: One indication of marketing success is marked by changes in consumer behavior. This research proposes structures to further explore whether altruistic and biospheric behaviour as a form of value orientation (values orientation) can affect green functional benefit and green satisfaction to form green loyalty.
null Erna +3 more
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An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2019 In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia +3 more
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