Multi-vendor loyalty programs: influencing customer behavioral loyalty? [PDF]
Frontiers in Psychology, 2016 Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects.
Teresa eVillacé-Molinero +2 more
doaj +5 more sources
Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects [PDF]
, 2002 This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some ...
Bijmolt, T.H.A. +3 more
core +6 more sources
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members [PDF]
International Journal of Research in Marketing, 2007 One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the firm with the loyalty program than non-members have, but this does not necessarily imply that loyalty programs are effective. Loyal customers may select themselves to become members
Leenheer, Jorna +3 more
openaire +5 more sources
Cogent Business & Management, 2018 Service quality has been a topic of extensive inquiry for decades that has emerged now in form of self-service technology (SST) which has profound effects on the way customers interact with firms to create positive service outcomes i.e.
Muhammad Shahid Iqbal +2 more
doaj +2 more sources
Shopping Data for Population Health Surveillance: Opportunities, Challenges, and Future Directions
Journal of Medical Internet ResearchThe growing ubiquity of digital footprint data presents new opportunities for behavioral epidemiology and public health research. Among these, supermarket loyalty card data—passively collected records of consumer purchases—offer objective, high-frequency
Alisha Suhag +2 more
doaj +2 more sources
Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانی, 2022 Objective In the competitive world of today brand loyalty is one of the strategic requirements. Increasingly being noticed, the manifestation of brand strength in the market is one of the main components of the success of companies, Brand loyalty is a ...
Soheil Nejat +3 more
doaj +1 more source
SST-Servqual and customer outcomes in service industry: Mediating the rule of corporate reputation [PDF]
Management Science Letters, 2020 Recently, the importance of service quality in various industries has gained much attention. Along with the development of technology, firms offer self-service technology to serve customers and create customer satisfaction.
Ridho Bramulya Ikhsan, Juliater Simarmata
doaj +1 more source
Fuzzy cognitive Mapping the Impact of Online Engagement on Levels of Tourist loyalty (Case Study: Clients of Travel Agencies on the Instagram Social Network) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2022 Introduction: The growing number of travel agencies in major cities means a wider range of choices for tourists, which in turn leads to increased competition in the business.
Hamed Fallah Tafti, Mahnaz Doosti-Irani
doaj +1 more source
Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
doaj +1 more source
Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]
Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017 Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی +2 more
doaj +1 more source