Results 11 to 20 of about 1,078,545 (255)

Hijrah Intention And Type Of Customer Loyalty of Islamic Banks In Indonesia

open access: yesIqtishadia, 2021
The purpose of this research is to investigate the influence of hijrah intention on customer loyalty in Islamic banks including the type of loyalty based on attitude and behavior.
Fetria Eka Yudiana   +2 more
doaj   +1 more source

Theoretical aspects of determining the types of customer loyalty [PDF]

open access: yesSHS Web of Conferences, 2019
An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna   +2 more
doaj   +1 more source

Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia

open access: yesBinus Business Review, 2021
The level of competition in the aviation industry has increased since the regulation change in 1999. Aviation companies in providing services can be divided into three categories: full service, medium service, and no-frills service.
Yasintha Soelasih, Sumani Sumani
doaj   +1 more source

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

open access: yes, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC   +3 more
core   +1 more source

The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

open access: yesGadjah Mada International Journal of Business, 2016
Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong   +2 more
doaj   +1 more source

An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]

open access: yesمطالعات مدیریت کسب و کار هوشمند, 2019
In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia   +3 more
doaj   +1 more source

The Effectiveness of Brand Personality & Affective Commitment in Capturing Brand Loyalty: A Study of Retailers in UK

open access: yesiRASD Journal of Management, 2022
Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
doaj   +1 more source

The Dimensions of Pet-Owner Loyalty and the Relationship with Communication, Trust, Commitment and Perceived Value

open access: yesVeterinary Sciences, 2018
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business.
Bryan R. Brown
doaj   +1 more source

Customer relationship management for brand commitment and brand loyalty [PDF]

open access: yes, 2015
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred   +2 more
core   +3 more sources

The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]

open access: yes, 2010
The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
core   +1 more source

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