Results 11 to 20 of about 1,078,545 (255)
Hijrah Intention And Type Of Customer Loyalty of Islamic Banks In Indonesia
The purpose of this research is to investigate the influence of hijrah intention on customer loyalty in Islamic banks including the type of loyalty based on attitude and behavior.
Fetria Eka Yudiana +2 more
doaj +1 more source
Theoretical aspects of determining the types of customer loyalty [PDF]
An approach to identifying types of customer loyalty which is based on the customer loyalty matrix in terms of attitudinal and behavioral loyalty has been further developed. The proposed criteria are divided into three levels: high, medium and low.
Fedotova Iryna +2 more
doaj +1 more source
Customer Loyalty: The Difference between Full-Service Carriers and Low-Cost Carriers in Indonesia
The level of competition in the aviation industry has increased since the regulation change in 1999. Aviation companies in providing services can be divided into three categories: full service, medium service, and no-frills service.
Yasintha Soelasih, Sumani Sumani
doaj +1 more source
Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Valvi, AC +3 more
core +1 more source
Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong +2 more
doaj +1 more source
An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]
In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia +3 more
doaj +1 more source
Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
doaj +1 more source
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business.
Bryan R. Brown
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]
The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
core +1 more source

