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Determinants of Attitudinal Loyalty in Retail Banking
International Journal of Customer Relationship Marketing and Management, 2016This paper tests a conceptual model by drawing on the relationship marketing theory and the brand attitude literature. Two specific research aims were explored. First, the authors tests the mediating role of brand credibility in the relationships between its antecedents and attitudinal loyalty.
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Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers
Journal of Tourism Research & Hospitality, 2015Dual Dimensions of Attitudinal Loyalty and Behavioral Loyalty among Hotel Customers Abstract This study examined the correlations between two additional loyalty concepts, individual’s propensity to be brand loyal and brand specific loyalty, and identified a significant attitudinal loyalty dimension(s) in predicting behavioral loyalty among hotel ...
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Attitudinal Segmentation and Loyalty of Retailer Online Community Users
2015Over the past decade, online communities have been discussed in terms of their utility to facilitate new product development (e.g., Füller et al., 2004), and word of mouth marketing (Kozinets et al., 2010) and as a marketing research tool (Pitta and Fowler, 2005).
Hampson, DP +2 more
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THE INFLUENCE OF BEHAVIORAL LOYALTY AND ATTITUDINAL LOYALTY ON PURCHASE BEHAVIOR
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2013ABSTRACT Creative, innovative, work effectively, and efficiently are demand for the company to show its competitive advantage in the competitive business world. Every product and service that produced must surely attract the attention of customers so the products or services that produced will become customers' choice to use, and aims to be a loyal ...
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A Link Between Attitudinal and Behavioral Loyalty of Service Customers
Business Perspectives and Research, 2020Past research works in the area of customer loyalty are insufficient to provide clear understanding of linkage in attitudinal and behavioral loyalty. In order to explain this linkage, present research tests the relationship between two forms of customer loyalty: attitudinal and behavioral.
Shivani Saini, Jagwinder Singh
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Attitudinal loyalty and trust in entrepreneurship: building new relationships
International Entrepreneurship and Management Journal, 2011This paper studies the impact of attitudinal loyalty and trust in entrepreneurship, following a client-focused strategy. In this context, trust and commitment are the cornerstone of relationship marketing, and contributes positively to achieving attitudinal loyalty, which is suitable for the maintenance of relationships over time.
Gunnar Prause +2 more
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Journal of Hospitality Marketing & Management, 2019
Considering the significance of the term “green” in the hotel industry, relatively little is known about hotels’ performances of conservation management and its impact on guest eco-friendly decisio...
Han, H, Yu, J, Lee, JS, Kim, W
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Considering the significance of the term “green” in the hotel industry, relatively little is known about hotels’ performances of conservation management and its impact on guest eco-friendly decisio...
Han, H, Yu, J, Lee, JS, Kim, W
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Indian Journal of Marketing, 2016
Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops
Amresh Kumar, S. L. Gupta, Nawal Kishor
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Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops
Amresh Kumar, S. L. Gupta, Nawal Kishor
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Journal of Retailing and Consumer Services, 2016
Abstract This study takes its cues from the Theory of Reasoned Action (TRA), service quality, and the broaden-and-build theory of positive emotions to investigate the effect of casino service attributes on gambler loyalty. The posited theoretical model was tested using Structural Equation Modeling with a sample of 4511 gamblers.
Anil Bilgihan +2 more
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Abstract This study takes its cues from the Theory of Reasoned Action (TRA), service quality, and the broaden-and-build theory of positive emotions to investigate the effect of casino service attributes on gambler loyalty. The posited theoretical model was tested using Structural Equation Modeling with a sample of 4511 gamblers.
Anil Bilgihan +2 more
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The Nature of Industrial Source Loyalty: An Attitudinal Perspective
2015Loyalty represents an important outcome of buyer-seller relationships, with major implications for the design of industrial marketing strategies. Source loyalty is the behavioral predisposition that tends to favor previous suppliers with whom the buyer is familiar (Jarvis and Wilcox, 1977; Morris and Holman, 1986).
Michael H. Morris +2 more
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