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The Attraction Effect in Crowdfunding
Information Systems Research, 2023Crowdfunding has reached enormous popularity among entrepreneurs, yet many struggle to fund their projects. For example, only 39.8% of all Kickstarter projects get funded. Why? Entrepreneurs need to set a predefined funding goal, which needs to be reached to get the project funded. If not reached, they do not get the money.
Markus Weinmann +3 more
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The effect of red on attractiveness for highly attractive women
Current Psychology, 2021Previous research has shown that red can increase men’s perception of women’s attractiveness. However, this effect is absent under certain conditions, such as when women have masculine, unattractive, or older features. We sought to test whether this red-attraction effect would be present at the other end of the continuum, specifically, for highly ...
Adam D. Pazda +2 more
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Anchoring Effects in Facial Attractiveness
Perception, 2018First impressions from faces emerge quickly and shape subsequent behaviour. Given that different pictures of the same face evoke different impressions, we asked whether presentation order affects the overall impression of the person. In three experiments, we presented naturally varying photos of a person’s face in ascending (low-to-high) or descending (
Goller, Jürgen +3 more
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The effect of variance in members' attractiveness on perceived group attractiveness
Proceedings of the ACM Symposium on Applied Perception, 2013Like selective visual attention, the representation of multiple objects as an ensemble is a major strategy used by the visual system to overcome a bottleneck that the system cannot handle multiple objects simultaneously. Although simple image properties including mean size, orientation, and brightness as well as higher-level properties such as the ...
Jun Kawahara, Michiteru Kitazaki
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The effect of treatment on facial attractiveness
Journal of Oral and Maxillofacial Surgery, 1992Pretreatment and posttreatment frontal and profile slides of 13 orthodontic camouflage and 13 orthognathic surgery patients were shown to three panels of judges: an orthodontic, an oral surgery, and a "lay" panel of first-semester dental students. Each judge rated the facial attractiveness of the pretreatment and posttreatment views of each patient ...
C, Phillips +2 more
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Effect of Attraction on Interpersonal Aggression
The Journal of Social Psychology, 1990The study was designed to test the hypothesis that attracted individuals will be less aggressive toward one another than less attracted individuals by using a broader and more ecologically valid manipulation of attraction and by comparing aggression between acquaintenances with aggression between strangers.
R S, Levy +3 more
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Effects of Instructor Attractiveness on Learning
The Journal of General Psychology, 2016Although a considerable body of research has examined the impact of student attractiveness on instructors, little attention has been given to the influence of instructor attractiveness on students. This study tested the hypothesis that persons would perform significantly better on a learning task when they perceived their instructor to be high in ...
Richard, Westfall +2 more
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Effects of psychological distance on attraction effect
The Journal of Social Psychology, 2018The present study demonstrated that psychological distance influences the attraction effect by changing the weights of the attributes of options. Construal level theory proposes that the weight of a superordinate attribute increases with psychological distance, whereas the weight of a subordinate attribute decreases with psychological distance.
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Effects of sexual dimorphism on facial attractiveness
Nature, 1998Testosterone-dependent secondary sexual characteristics in males may signal immunological competence and are sexually selected for in several species. In humans, oestrogen-dependent characteristics of the female body correlate with health and reproductive fitness and are found attractive.
Perrett, D I +8 more
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