Results 241 to 250 of about 162,727 (313)
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci +2 more
wiley +1 more source
Audience-Specific Health Communication: Mixed Methods Evaluation of the Maria Ciência AI-Assisted Knowledge Translation Tool. [PDF]
JMIR InfodemiologyAraújo-Pereira M +7 more
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
The neurocultural remake reflex model: An interdisciplinary tool for understanding film remakes. [PDF]
MethodsXBegum M, Mukherjee A.
europepmc +1 more source
"Help us focus, please!": Designing PowerPoint slides to hold attention in the age of AI tools and Instagram reels. [PDF]
Indian J PsychiatryAmeen S.
europepmc +1 more source
How Do I Decide What Data to Visualize? [PDF]
J Grad Med EducColeman CG, Schmidt A, Schwabish J.
europepmc +1 more source
Mobile Audiences. Methodological Problems and New Perspectives in Audience Studies
, 2008 SORICE, MICHELE
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