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Writing for “the audience”

IEEE Transactions on Professional Communication, 1981
Design technology transfer can be greatly facilitated by studying “the audience” expected to receive and act on the information. Before writing begins, knowledge of the audience should influence design of reports in the various choices made concerning technical level, vocabulary, organization, etc.
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Audience Decides

2023
The Audience Decides argues that the political parties, aided and abetted by mass media, have abdicated one of their most important responsibilities: that of providing and vetting the best leadership options available. The search for followers, ratings, and attention has led to the structure of presidential debates, especially during the primary season,
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Decomposing Audience Costs: Bringing the Audience Back into Audience Cost Theory

American Journal of Political Science, 2015
According to a growing tradition in International Relations, one way governments can credibly signal their intentions in foreign policy crises is by creating domestic audience costs: leaders can tie their hands by publicly threatening to use force since domestic publics punish leaders who say one thing and do another.
Joshua D. Kertzer, Ryan Brutger
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