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Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty

Journal of Brand Strategy, 2022
Consumers today seek authenticity, making brand authenticity an important component in marketing strategy. Despite the importance of brand authenticity, there is still very little research on how to effectively build it and what behavioural outcomes such an impact might produce.
Ryall Carroll   +2 more
openaire   +1 more source

Authentication and Mutual Authentication

2014
In a sensitive environment, it is common to implement user authentication, possibly based on several factors, in order to ensure only authorized users have access to restricted features or information. But today more and more devices are interacting directly to perform some actions, or deliver a high level service to their user, like in smart grid and ...
Asad Ali, François Tuot, Gerald Maunier
openaire   +1 more source

A logic of authentication

Proceedings of the twelfth ACM symposium on Operating systems principles, 1989
Authentication protocols are the basis of security in many distributed systems, and it is therefore essential to ensure that these protocols function correctly. Unfortunately, their design has been extremely error prone. Most of the protocols found in the literature contain redundancies or security flaws.
Michael Burrows   +2 more
openaire   +2 more sources

Authenticity revisited: text authenticity and learner authenticity

ELT Journal, 1995
The term ‘authenticity’ has sparked off a lot of discussion in the fields of linguistics, materials design, and language learning; a consensus, however, has not been reached on a precise definition. In this article, a distinction is made between text authenticity and learner authenticity.
openaire   +1 more source

In-Region Authentication

2018
Location information has wide applications in customization and personalization of services, as well as secure authentication and access control. We introduce in-Region Authentication (inRA), a novel type of authentication, that allows a prover to prove to a set of cooperating verifiers that they are in possession of the correct secret key, and are ...
Md. Mamunur Rashid Akand   +1 more
openaire   +2 more sources

Whither Authenticity?

The American Journal of Bioethics, 2005
The discipline of Bioethics, being the amalgam that it is, features myriad concepts, theories, and approaches. Singh adds another dimension to the field, with her sensitive and penetrating investigation into parents' perceptions of Ritalin use. One concept Singh uses in her analysis is that of authenticity.
Newson, A.J., Ashcroft, R E
openaire   +3 more sources

On authenticated computing and RSA-based authentication

Proceedings of the 12th ACM conference on Computer and communications security, 2005
This paper presents a novel hardware attack against RSA-based authentication of programs. Like the seminal paper from [10] it exploits the attacker's ability to arbitrarily tamper with a computational device during its data processing. But, contrary to [10] our method targets the RSA signature verification which processes only public data. Surprisingly,
openaire   +1 more source

Love and authentication

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 2008
Passwords are ubiquitous, and users and service providers alike rely on them for their security. However, good passwords may sometimes be hard to remember. For years, security practitioners have battled with the dilemma of how to authenticate people who have forgotten their passwords.
Markus Jakobsson   +3 more
openaire   +1 more source

Authentication revisited

ACM SIGOPS Operating Systems Review, 1987
In a paper published in 1978 (Needham & Schroeder) we presented protocols for the use of encryption for authentication in large networks of computers. Subsequently the protocols were criticised (Denning and Sacco) on the grounds that compromise of a session key and copying of an authenticator would enable an enemy to pretend indefinitely to be the ...
Roger M. Needham, Michael D. Schroeder
openaire   +1 more source

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