Results 11 to 20 of about 265 (166)
A Cognitive-Axiological Analysis of Gymshark’s Adverts
Revista de Filología y Lingüística de la Universidad de Costa Rica, 2021 Gymshark is a British fitness clothing company that, in less than 10 years, has become a multi-million dollar company. This company’s success is linked to its promotion through an advertising discourse which emphasizes an ethical system that ...
Ariadna García Carreño
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Image of Siberia and Siberians in English: Linguistic Interpretation of Axiological Meanings [PDF]
Journal of Siberian Federal University. Humanities & Social Sciences, 2021 Languages reveal different value systems represented in linguistic signs. Linguistic signs are full of hidden meanings and implications that need paying attention to in the process of translation into another culture. While interpreting intangible cultural heritage one should consider the differences in the value systems.
Ekaterina S. Muchkina, Marina A. Bitner
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Axiological Linguistics and Foreign Language Teaching
Procedia - Social and Behavioral Sciences, 2015 AbstractThe matter of the universal values that is the correlation between national, class and human, temporal and eternal, natural things and their place within the society is worth considering. So the aim under consideration is to view the system of values being spiritual ties of the civilization focusing on the English teaching process as ...
Zerkina, Natalia +2 more
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Записки з українського мовознавства, 2016 The article continues the series of the author’s publications devoted to the study of axiological dimension of phrasemes in national and language worldview of Ukrainian, Russian and English people. One of the main concepts of axiology is value as well as
Ж. В. Краснобаєва-Чорна
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The Anti-Value Concept of Cowardice in Humorous Discourse of Anglo-Saxon Linguistic Culture
Вестник Кемеровского государственного университета, 2022 The article introduced the anti-value concept of cowardice in the humorous discourse of Anglo-Saxon linguistic culture. This concept is one of the main anti-values of modern Anglo-Saxon linguistic culture; however, it received very little scientific ...
A. I. Bochkarev
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Humor in der kulturellen und sprachlichen Perspektive. Strategien zur Humorerzeugung in deutschen und britischen Panel-Shows [PDF]
Linguistische Treffen in Wrocław, 2023 A special place among the research conducted in the field of linguistics, but also other scientific disciplines, is occupied by the broadly understood issues of humour.
Kamil Iwaniak
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Semantik fester Wortverbindungen mit der Komponente Kreuz / Semantic Representation of Phrasemes Containing the Lexical Item Kreuz [PDF]
Linguistische Treffen in WrocławThe aim of this article was to analyze the semantic representation of German phrasemes containing the lexical item Kreuz, to determine their linguistic modality, form, and the communicated message.
Tomasz Żurawlew
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LINGUISTIC-AXIOLOGICAL MANIPULATION AS AN ELEMENT OF TEACHER PROFESSIONAL IDENTITY FORMATION [PDF]
Tomsk state pedagogical university bulletin, 2022 Введение. Формирование профессиональной идентичности будущего профессионала является одной из наиболее актуальных тематик целого комплекса гуманитарных исследований. Тем не менее на сегодняшний день имеется ограниченное количество работ, непосредственно дающих теоретически обоснованные практические рекомендации относительно особенностей формирования ...
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Historical stylistics as a tool for the cultural study of words
Stylistyka, 2020 The article emphasizes the fact that in Ukrainian linguistics, the status of historical stylistics is not yet fully defined. The basic reason for it is that this field of study combines two perspectives – the historical one (the connection with the ...
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Sources et tradition polonaises en linguistique cognitive
Corela, 2007 The aim of the article is to give an account of certain Polish works relating to cognitive linguistics. The Polish cognitivist tradition is approached via three successive aspects: the sources, the divergences but also the convergences with the American ...
Arkadiusz Koselak
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