Results 91 to 100 of about 150,771 (303)
Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard [PDF]
This study presents a new measurement scale to assess the performance of a relationship between two firms. The Business-to-Business Relationship Performance (B2B-RP) scale is presented as a high order concept.
Lages, Carmen +2 more
core
Strategic use of social media in marketing and financial performance: The B2B SME context
Industrial Marketing Management, 2023 G. Cao, J. Weerawardena
semanticscholar +1 more source
The Dual Brokerage Role of Digital Platforms in the Transition to a Circular Economy
Journal of Operations Management, EarlyView.ABSTRACT The transition to a circular economy hinges on effective brokerage—the work of intermediaries in connecting innovative closed‐loop recyclers (the niche) with the established waste network (the regime). While brokerage theory and its classical tertius iungens/gaudens typology explain how a broker's strategic intent shapes their behaviors, it ...
Quynh Do, Mark Stevenson
wiley +1 more source
Using Product Variables of Business- to-Business (B2B) Media to Assess the Impacts of Social Media
Westminster Papers in Communication and Culture, 2016 An original approach uses the three variables of timeliness, confidentiality, and utility of business-to-business (B2B) media products to study the impacts of social media.
Dan Zhang
doaj +2 more sources
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
B2B emarketplace announcements and shareholder wealth [PDF]
In the business-to-business (B2B) sector, new supply-chain models within electronic marketplaces (eMarketplaces) offer firms significantly lower procurement costs, increased operating efficiencies, and expanded market opportunities.
Andrew H. Chen, Thomas F. Siems
core
Corporate reputation and B2B inter-firm partnerships [PDF]
, 2012 In our networked world today, business-to-business (B2B) inter-firm partnerships are increasingly a feature of the organisation. At the same time, corporate reputation has been strongly identified as a key factor in the success of organisations ...
Money, Kevin, Rose, Susan
core
Bounded Sustainable Entrepreneurship: Uncertainty, Perceptions, and Tensions
Strategic Change, EarlyView.ABSTRACT Entrepreneurs experience subjective perceptions of uncertainty and other barriers as they attempt to design their business model. These create boundaries of a cognitive nature that entrepreneurs must navigate. It has been suggested that sustainable entrepreneurship is inherently even more uncertain and complex than traditional entrepreneurship.
Martyna Jurek +2 more
wiley +1 more source
Remote SensingIn 2020, BDS-3 began broadcasting high-precision positioning correction products through B2b signals, effectively addressing the limitations of ground-based augmentation.
Rui Shang +5 more
doaj +1 more source
From Crisis to Response: How Start‐Up Founders Navigate Uncertainty Through Pivoting
Strategic Change, EarlyView.ABSTRACT This study investigates how start‐up founders navigate uncertainty by adopting pivot strategies, emphasizing stakeholders' active role in shaping these entrepreneurial decisions. Drawing on entrepreneurial action theory and the concept of second‐person opportunities, we propose a three‐stage conceptual framework (social interaction and second ...
Enrico Giansoldati +3 more
wiley +1 more source