Results 111 to 120 of about 25,456 (308)
Just give me the facts? literalism versus symbolism in B2B advertising [PDF]
, 2011 For decades the prevailing idea in B2B marketing has been that buyers are motivated by product/service specifications. Sellers are put on approved supplier lists, invited to respond to RFPs, and are selected on the basis of superior products, at the ...
van Dessel, Maria, Patti, Charles
core
Examining the drivers and outcomes of purchase engagement in Australian B2B professional services [PDF]
, 2018 Purchase engagement reflects the attitudes and behaviors of the customer in relation to their present and future purchases of the firm’s service (Kumar & Pansari, 2016).
Thaichon, Paramaporn +2 more
core +1 more source
ANALYSIS OF THE «CLOUDY» BUSINESS-MODEL ON THE EXAMPLE OF BUILDING MANAGEMENT SYSTEMS
Вестник университета, 2017 Today the corporate IT-market also was added to the purposes of a cloud computing in Russia, besides the consumer market. On corporate B2B the market a cloud computing can provide additional value for clients, but they are more conservative and therefore
A. Dashkov, A. Makarov
doaj
Do High Temperatures Affect Firm Demography? Evidence From Italy
Business Strategy and the Environment, EarlyView.ABSTRACT This study analyses the impact of high temperatures and heat stress on Italian firm demography during 2009–2022. Combining provincial‐firm‐level data with a high‐resolution multidecadal meteorological dataset, we investigate whether high temperatures—absolute and anomalous—affect firm entry and exit rates.
Concetta Carnevale +3 more
wiley +1 more source
B2B Marketing in the Hungarian SME sector through the example of Drén és Valner Szoftver Ltd. [PDF]
A szakdolgozat a B2B szolgáltatásmarketing aktuális kihívásait és lehetőségeit vizsgálja kis- és középvállalkozások körében, a Drén és Valner Szoftver Kft. példáján keresztül, amely egy debreceni, üzleti szoftvereket fejlesztő kisvállalat.
Bodnár-Drén, Lilla
core
Remote SensingThis study investigates and verifies the feasibility of the precise point positioning (PPP)-B2b enhanced real-time (RT) precise orbit determination (POD) of low Earth orbit (LEO) satellites.
Yali Shi +5 more
doaj +1 more source
Operationalizing Circular Supply Chain Management: Scale Development and Empirical Validation
Business Strategy and the Environment, EarlyView.ABSTRACT This study addresses the conceptual fragmentation and the lack of a measurement tool in circular supply chain management (CSCM), a field in which confusion with traditional sustainability strategies limits operational progress. The objective is to develop and validate a measurement instrument capable of capturing the transition toward the ...
José Moyano‐Fuentes +5 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Firms increasingly rely on ESG materiality assessments to prioritise sustainability issues under heightened stakeholder scrutiny. Yet the strategic consequences of materiality beyond firm‐level disclosure remain underexplored. This study examines how materiality assessments shape ESG prioritisation at the industry level using sustainability ...
Shiqi Mai +3 more
wiley +1 more source
Co-creating value for business and society: A B2B sharing economy ecosystem perspective
Cleaner and Responsible ConsumptionDespite significant public and academic interest in the sharing economy (SE), the concept remains underexplored in the business-to-business (B2B) context.
Kelvin Wade Ivanković, Natalia Maehle
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The agri‐food sector, most notably intensive livestock production, stands as a major driver of climate change, prompting a shift towards plant‐based alternative protein production and consumption. Such protein transition is widely recognised as central to the development of an environmentally sustainable food economy.
Francesca Monticone, Antonella Samoggia
wiley +1 more source