Results 131 to 140 of about 25,404 (300)

THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING

Trakya University Journal of Social Sciences
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership
Sevgi Aydın
doaj   +1 more source

Personal Roles, Professional Choices: The Effect of Boundary Management in Professional Partner Selection

Journal of Organizational Behavior, EarlyView.
ABSTRACT Developments such as digitalization and remote work increasingly decentralize traditional work environments, shifting professional interaction from physical to virtual spaces. This shift may blur traditional boundaries between individuals' roles within and beyond the workplace and consequently heighten the influence of cues that signal ...
Sophie Feldner, Dominik Hettich, Torsten Bornemann   +2 more
wiley   +1 more source

Coping Practices of Small‐ and Medium‐Sized Enterprises Facing Power Asymmetry in Digital Platform Business

Strategic Change, EarlyView.
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley   +1 more source

Reshaping Labor Intermediation: An Integrated Workforce Management Strategy to Contrast Agricultural Workers' Exploitation in Italy

Strategic Change, EarlyView.
ABSTRACT Labor exploitation within agri‐food supply chains poses significant ethical and managerial challenges, particularly in Mediterranean contexts where irregular employment practices persist. This study investigates the case of NoCap, a third‐party ethical certification initiative operating in Italy that integrates social responsibility into ...
Claudio Mirabella, Emanuele Schimmenti, Antonino Galati, Valeria Borsellino   +3 more
wiley   +1 more source

Turning the Tables: Leveraging Purpose as a Strategic Advantage for SMEs

Strategic Change, EarlyView.
ABSTRACT When executed well, purpose can become a transformative force, turning a business into a breakout success. Despite the wave of purpose‐driven businesses in recent years, the concept of purpose remains underdeveloped. Purpose is a core component of business models but is difficult to retrofit into large corporations, which makes it especially ...
Klaus Heine, Glyn Atwal, Sonja Sperber
wiley   +1 more source

Unpacking Corporate Twin Transformation Through Configurational Analysis

Strategic Change, EarlyView.
ABSTRACT This study focuses on the interplay of factors that influence the leveraging of effective corporate Twin Transformation (TT) which enables organizations to address burgeoning regulations, evolving customer needs, and rising awareness on sustainability.
Rutuja Lanjewar Haindl, Julia Stefanie Roppelt, Martin Leipziger, Dominik K. Kanbach, Sascha Kraus   +4 more
wiley   +1 more source

Foreign divestment of B2B service firms: Institutional unpredictability and digitalization institutions

Despite the significance of institutions for the business-to-business (B2B) service sector in both the conventional and digital marketplaces, the impacts of ever-changing conventional institutions and newly emerged digitalization institutions on B2B ...
Rammal, HG, Cavusgil, ST, Tang, RW
core   +1 more source

Institutional Fragility and E‐Business Adoption: A Study of SMEs in a Conflict‐Affected Economy

Strategic Change, EarlyView.
ABSTRACT This study examines e‐business adoption among SMEs in Yemen, a conflict‐affected and institutionally fragile economy. Drawing on a mixed‐methods design, it combines Partial Least Squares Structural Equation Modelling (PLS‐SEM) with qualitative interviews to analyse how war and firm size moderate the effects of key adoption drivers and barriers.
Ahmed Abdullah, Ahmed Almoraish, Abdul‐Fatahi Abdulai, Ahmad Samed Al‐Adwan, Wail Alhakimi, Ziad Abdelmoety   +5 more
wiley   +1 more source

The Past, Present, and Future of Customer Knowledge Management: A Review and Research Agenda

Knowledge and Process Management, EarlyView.
ABSTRACT We develop and present a framework for research in customer knowledge management (CKM) that synthesizes insights from a comprehensive literature review spanning 2000 to 2024. This framework highlights the determinants, impacts, and moderators shaping CKM and its role in contemporary organizations.
Victoria Y. Ourzik
wiley   +1 more source

Knowledge Hiding by Salespeople in a B2C Context

Knowledge and Process Management, EarlyView.
ABSTRACT This study sought to explore the possible reasons why salespeople hide knowledge from customers in a business‐to‐consumer context (B2C). Based on the existing literature on knowledge hiding at the individual, organizational, and sales levels, an exploratory methodology with a qualitative approach was adopted.
Clarisse Cordeiro Medeiros Mondego, Emerson Wagner Mainardes   +1 more
wiley   +1 more source