Results 121 to 130 of about 127,470 (278)

THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING

Trakya University Journal of Social Sciences
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership
Sevgi Aydın
doaj   +1 more source

Trusted operational scenarios - Trust building mechanisms and strategies for electronic marketplaces. [PDF]

This document presents and describes the trusted operational scenarios, resulting from the research and work carried out in Seamless project. The report presents identified collaboration habits of small and medium enterprises with low e-skills, trust ...
Bednár, Peter, Delina, Radoslav, Vajda, Viliam   +2 more
core   +1 more source

Collaboration post‐acquisition: The role of acquirers' motives

Strategic Management Journal, EarlyView.
Abstract Research Summary What role do collaborations with a target's partners play in an acquisition, and how do these collaborations evolve post‐acquisition? Research suggests that these collaborations are an important reason to acquire but often diminish post‐acquisition. But if they tend to diminish, why are they a reason to acquire?
Henning Piezunka, Helge Klapper, Michael Vetter, Joachim Henkel   +3 more
wiley   +1 more source

TRUST B2B.

, 2021
La confianza ha sido un tema de estudio a lo largo del tiempo y se enmarca en muchos de ellos como un estado psicológico el cual puede modificar actuar. De lo anterior se derivan muchas teorías que soportan la hipótesis sobre los beneficios que trae este factor para las empresas.
openaire   +1 more source

Not All That Glitters Is Gold! The Brokerage Role of Consulting Companies in Disseminating Information to Overcome the Barriers to Metaverse Adoption

Thunderbird International Business Review, EarlyView.
ABSTRACT The last few years have seen a reemergence in the awareness of virtual worlds among practitioners and academics. Driven by tech giants' investments, the Metaverse is considered by some as an unprecedented revolutionary technology with the potential to unlock an entire gamut of new unexplored opportunities for both companies and individuals ...
Giulio Ferrigno, Nadia Di Paola, Giovanni Battista Dagnino   +2 more
wiley   +1 more source

Technology‐Enabled Cross‐Border Entrepreneurship: The Role of Digital Platforms in SME Expansion Through the Lens of Institutional Theory

Thunderbird International Business Review, EarlyView.
ABSTRACT Small and medium‐sized enterprises (SMEs) face significant institutional barriers when expanding across borders, including regulatory constraints, financial accessibility issues, and market entry challenges. Institutional theory provides a useful framework for understanding how external regulative, normative, and cognitive institutional forces
Sharmin Nahar, Muntasir Alam
wiley   +1 more source

B2B dealer service as a model to access e-tourism [PDF]

Anali Ekonomskog fakulteta u Subotici, 2014
E-tourism is a consequence of the emergence of new technologies which emergence made possible the emergence and rapid development of Internet. This paper presents a model of B2B business as a solution through which companies whose business tourism ...
Ivanović Vladan, Gašić Marko, Ivanov Saša   +2 more
doaj  

Market‐Driving Capability: An Empirical Study on Antecedents and Consequences

British Journal of Management, EarlyView.
Abstract What enables market‐driving behaviour, and is it a worthwhile business strategy? This fundamental question intrigues both managers in firms and researchers in marketing and strategic management, yet surprisingly, it remains underexplored. To this end, we assess the antecedents and consequences of market‐driving capability.
Owais Khan, Andreas Hinterhuber, Anthony Di Benedetto   +2 more
wiley   +1 more source

Institutional Antecedents of Creativity and Product Innovation in the Digital Cultural Industries

Creativity and Innovation Management, EarlyView.
ABSTRACT This study investigates the external sources of creativity that firms in the digital cultural sectors can utilize to develop innovative products to compete internationally. Drawing on organizational creativity and institutional theories, we aim to explore whether creativity can be nurtured outside firms' boundaries within the network of ...
Irina Mihailova, Sílvio Luís de Vasconcellos   +1 more
wiley   +1 more source

Digital platform strategies from an incumbent perspective: An exploration of contextual factors and connectors

European Management Review, EarlyView.
ABSTRACT Multi‐sided platform (MSP) models have become more relevant for incumbent companies, requiring them to develop MSP engagement strategies. This study sheds light on the complex process incumbents undergo in developing platform strategies. Adopting an inductive research design, we conducted interviews with 37 decision‐makers across 35 incumbent ...
Lukas Zechel, Vivek K. Velamuri
wiley   +1 more source