Results 71 to 80 of about 135,703 (294)

The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the impact of self‐checkout technology implementation on B2B customer shopping behavior using a novel methodological approach that combines propensity score matching with difference‐in‐differences analysis on actual point‐of‐sale transaction data.
Jindřich Špička, Michaela Dvořáková   +1 more
wiley   +1 more source

Will COVID “encourage” B2B and data exchange engineering in logistic firms?

Open Engineering
The goal of this article is to develop recommendations to assist logistic companies in formulating their B2B deployment policies as part of their engineering infrastructure strategy.
Šimek Libor, Cempírek Václav
doaj   +1 more source

The use of social media in a B2B context [PDF]

, 2012
The advent of Web 2.0 has created new ways to communicate, collaborate and share content (Enders et al. 2008). Social media builds on the technological and ideological foundations of Web 2.0 (Kaplan and Haenlein 2010) and encompasses the “activities ...
Siamagka, Nikoletta-Theofania
core  

Az empátia szerepe az üzleti kapcsolatokban és a B2B értékesítés során [PDF]

, 2023
Balázs Révész, Márton Vilmányi
openalex   +1 more source

ESG Performance Evolution in Retail: A Systematic Review and Meta‐Analysis

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Environmental, social, and governance (ESG) practices have transformed from peripheral corporate social responsibility initiatives into core strategic imperatives in retail. Despite growing interest, the literature remains fragmented across disciplines and geographic contexts, with no comprehensive sector‐specific analysis examining the ...
Jiyeon Kim, Wooyoung Yang
wiley   +1 more source

Exploring the Effectiveness of LinkedIn as a Tool for B2B Customer Acquisition in the Asia Pacific Region [PDF]

, 2022
D Nirmani, D.W.M.N.C. Dasanayake, R Agnihotri, R Dingus, M Hu, M Krush, A Ahi, G Baronchelli, O Kuivalainen, M Piantoni, P Allmark, K Machaczek, J Andzulis, N Panagopoulos, A Rapp, K Backhaus, N Bharadwaj, G Shipley, M Biswas, D Suar, R Bridgstock, L Brown, W Chua, M Classen, T Friedli, C Claybaugh, W Haseman, G Cole, T Cornwell, C Lee, D Corsaro, A Anzivino, A Dabirian, J Kietzmann, H Diba, Q Daniel, S David, S Morgan, J Davis, H Wolff, M Forret, S Sullivan, J D'haen, D Poel, J Elegbe, E Ganebnykh, L Kozlova, E Stativa, B Graham, W Cascio, E Gundling, C Caldwell, K Cvitkovich, G Holliman, J Rowley, R Irshaidat, U Itam, S Misra, H Anjum, O Itani, R Agnihotri, R Dingus, G Johnson, P Wilding, A Robson, R Johnson, C De Waal, T Stefurak, D Hildebrand, H Keinnen, O Kuivalainen, P Kissel, M Buttgen, C Kowalkowski, C Windahl, D Kindstrm, H Gebauer, D Kucherov, E Zhiltsova, F Lievens, J Slaughter, Y Liu, X Zhao, S Ludwig, K De Ruyter, M Friedman, E Brggen, M Wetzels, G Pfann, S Madhavaram, S Hunt, B Monteiro, V Santos, I Reis, M Sampaio, B Sousa, F Martinho, M Sousa, M Au-Yong-Oliveira, L Moroko   +99 more
openalex   +1 more source

Proactive Environmental Strategy and Green Brand Positioning: Implications for Sustainable Development and Firm Performance in B2B Markets

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates how proactive environmental strategy, operationalized through company environmental strategy (CES) and green marketing strategy (GMS), shapes green brand competitiveness (GBC) and new green product success (NGPS) via green brand positioning (GBP).
Haozhe Ma, Arnaldo Coelho, Célia Santos
wiley   +1 more source

Factors shaping interorganizational trust in e-commerce based on literature review

Management, 2020
The article is devoted to identifying external and internal factors that shape inter-organizational trust in e-commerce. Studying how trust between e-commerce partners is built, four key B2B trust spheres were analyzed based on literature.
Gajda Klaudia
doaj   +1 more source

Can B2B Implementation Enhance Competitiveness of Logistic Companies in Coronavirus Economic Recession?

Logi, 2021
The paper presents recommendations determined to assist logistic companies in conceiving an efficient B2B implementation policy with the aim of enhancing market competitiveness, especially in time of intensified market competition.
Šimek Libor, Cempírek Václav, Gross Patrik   +2 more
doaj   +1 more source

Intention to use mobile customer relationship management systems [PDF]

, 2014
© Emerald Group Publishing Limited. Purpose - The purpose of this paper is to investigate the behavioral intentions of business-to-business (B2B) sales managers to use mobile customer relationship management (CRM) systems in the course of their day-to ...
Jayawardhena, Chanaka, Karjaluoto, Heikki, Pirttiniemi, Janne, Töllinen, Aarne   +3 more
core   +1 more source