Results 81 to 90 of about 3,677 (230)

TRUST IN B2B E-MARKETPLACES [PDF]

Annals of the University of Petrosani: Economics, 2011
The paper presents background of B2B exchanges and review of their forms and functionalities. The benefits and fails reasons are noticed. European enterprises interest in B2B trade is next aspect of consideration.
SEBASTIAN KOT, JANUSZ K. GRABARA, MIHAELA SANDU, MARCELA MIHĂILESCU   +3 more
doaj  

Sustainable Development and Value Co‐Creation in International Business‐to‐Business Contexts: An Empirical Analysis in the Nonwoven Industry

Sustainable Development, EarlyView.
ABSTRACT Regulations and the collective influence of the value chain compel business‐to‐business (B2B) actors within the nonwoven (NW) manufacturing industry to drive sustainable development. However, the literature rarely addresses how B2B actors aim to align with sustainable development to co‐create value and what challenges they face.
Virpi Rämö, Pia Hautamäki, Fatima Khitous, Andrea Urbinati   +3 more
wiley   +1 more source

Sustainability Practices by the Banking Sector to Support Small Organizations Toward SDG 9

Sustainable Development, EarlyView.
ABSTRACT The banking sector plays a critical role in fostering sustainability by directing capital toward environmentally and socially responsible projects. Yet, there is a perceived need for studies that shed some light on their activities in this field.
Walter Leal Filho, Tony Wall, Kay Emblen‐Perry, Tiago F. A. C. Sigahi, Izabela Simon Rampasso, Rosley Anholon   +5 more
wiley   +1 more source

Co-creating value for business and society: A B2B sharing economy ecosystem perspective

Cleaner and Responsible Consumption
Despite significant public and academic interest in the sharing economy (SE), the concept remains underexplored in the business-to-business (B2B) context.
Kelvin Wade Ivanković, Natalia Maehle
doaj   +1 more source

How digital platforms affect local entrepreneurial activities: Evidence from the staggered entry of craigslist

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Access to markets is critical for entrepreneurial success, yet many face significant barriers. This study argues that digital platforms functioning as peer‐to‐peer marketplaces can facilitate entrepreneurial activity by improving market access for new ventures.
Daehyun Kim, Yongwook Paik, Namil Kim
wiley   +1 more source

Company Offers to Meet the Needs of Business-to-Business Customers: Customer Strategy and Orientation

Technology Innovation Management Review, 2020
Mikko Mäntyneva
doaj   +1 more source

What entrepreneurial decisions enable the breeding of digital platform unicorns?

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Digital platforms have revolutionized business sectors; however, despite their significant success, platform unicorns remain rare. While extensive research exists on digital platform growth, it is uncertain what entrepreneurial decisions achieve unicorn status.
Sea Matilda Bez, Isabel Narbón‐Perpiñá, Asta Pundziene, Rima Sermontyte‐Baniule   +3 more
wiley   +1 more source

THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING

Trakya University Journal of Social Sciences
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership
Sevgi Aydın
doaj   +1 more source

B2B marketing

, 2013
Marketinško djelovanje između poslovnih subjekata, odnosno na poslovnom tržištu raspravlja se se u osam poglavlja. Prva cijelina obuhvaća prirodu poslovnog tržišta. Nadalje, analizira se istraživanje poslovnog tržišta te predviđanje prodaje. U knjizi se govori o snagama od utjecaja na ponašanje poslovnih kupaca, o ponašanju poslovnih kupaca te se ...
openaire   +2 more sources

Not All That Glitters Is Gold! The Brokerage Role of Consulting Companies in Disseminating Information to Overcome the Barriers to Metaverse Adoption

Thunderbird International Business Review, EarlyView.
ABSTRACT The last few years have seen a reemergence in the awareness of virtual worlds among practitioners and academics. Driven by tech giants' investments, the Metaverse is considered by some as an unprecedented revolutionary technology with the potential to unlock an entire gamut of new unexplored opportunities for both companies and individuals ...
Giulio Ferrigno, Nadia Di Paola, Giovanni Battista Dagnino   +2 more
wiley   +1 more source