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Bandwagon vs Snob Luxuries: Targeting Consumers Based on Uniqueness Dominance

open access: yesJournal of Retailing and Consumer Services, 2021
Consumers' need for uniqueness (CNFU) has received much attention in identifying intention for luxury consumption. This study investigates how the interplay of CNFU dimensions (i.e.
Manish Das   +2 more
exaly   +2 more sources
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Bandwagon effects and constrained network formation

Games and Economic Behavior, 2022
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Zhiwei Cui, Fei Shi
openaire   +1 more source

Measuring the bandwagon effect: Development of a generalized bandwagon luxury motivation scale

Journal of Consumer Behaviour, 2023
AbstractThis study presents a reliable, valid, and generalizable four‐item unidimensional scale that captures general bandwagon luxury motivation. After a thorough review of the bandwagon luxury literature, the authors developed an initial set of items which were then reviewed by academic experts.
Jacqueline Kilsheimer Eastman   +1 more
openaire   +1 more source

Partial bandwagon effects and local interactions

Games and Economic Behavior, 2007
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Carlos Alós-Ferrer, Simon Weidenholzer
openaire   +5 more sources

The bandwagon effect of collaborative filtering technology

CHI '08 Extended Abstracts on Human Factors in Computing Systems, 2008
Advancements in collaborative filtering and related technologies have resulted in the ubiquitous presence of other users' opinions and actions on a variety of Websites and portals, ranging from news to music to photo sites. But, do these cues about others' behaviors guide our own decisions online?
S. Shyam Sundar   +2 more
openaire   +1 more source

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