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Bandwagon Effects in High Technology Industries

2001
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS.
openaire   +1 more source

A BANDWAGON EFFECT IN PERSONALIZED LICENSE PLATES?

Economic Inquiry, 1991
The bandwagon effect is a consumption externality that exists when an individual's demand for a good is increased by his observation of other consumers using that good. This paper models a product demand curve with a bandwagon effect and, using data on sales of personalized license plates, estimates such a demand curve. Certain more conventional models
openaire   +1 more source

Online Bandwagon Effects: Quantitative Versus Qualitative Cues in Online Comments Sections

New Media and Society, 2022
Seungae Lee, Yoon Hi Sung, Lucy Atkinson
exaly  

Bandwagon Effect Revisited: A Systematic Review to Develop Future Research Agenda

Journal of Business Research, 2022
Justin Paul, Sanjay Dhir, Sunali Bindra
exaly  

Social Influence and Bandwagon Effects in Tourism Travel

Annals of Tourism Research, 2022
David Boto-García   +1 more
exaly  

Bandwagon effects in high-technology industries

Choice Reviews Online, 2002
Anita M. McGahan, Jeffrey H. Rohlfs
  +4 more sources

Do Bandwagon Cues Affect Credibility Perceptions? A Meta-Analysis of the Experimental Evidence

Communication Research, 2023
Sai Wang, Guanxiong Huang, Tsz Hang Chu
exaly  

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