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Studying the Influence of e-CRM on Web-Based Brand Personality - The Case of Mellat Bank

International Journal of Business Information Systems, 2013
Improving customer satisfaction and implementing electronic customer relationship management e-CRM can help banks to gain their financial goals. Literature review shows lack of investigation on the relationship between e-CRM and brand personality. In this research, the influence of e-CRM on the online brand personality brand personality of website has ...
Arash Shahin
exaly   +3 more sources

The Scrutiny of Planning Strategic Effect on Performance of Mellat Bank's Branches in Kermanshah Province

Asian Journal of Research in Business Economics and Management, 2015
The main objective of this study is scrutiny of strategic planning role on promotion of performance of Mellat bank's branches in Kermanshah Province. The former studies shown that there is different direct and bilateral relations and presented the numerous results.
Abdolnaser Shojaei
exaly   +2 more sources

The Effect of E-Money on the Non-Financial Performance of Banks: (Case Study: Bank Mellat of Iran)

International Journal of Innovation in the Digital Economy, 2016
Mohsen Shafiei Nikabadi
exaly   +2 more sources

Investigating the Factors Affecting on the Fulfillment of Knowledge Management (Case Study: Mellat Banks of Shiraz)

Asian Journal of Research in Banking and Finance, 2014
The purpose of current study is investigate the factors affecting on knowledge management fulfillment in Mellat banks of Shiraz city. This is an application study in which descriptive – measuring (square) model is used. Populations include 1394 employees of Mellat banks among whom 297 ones were selected as the sample by use of Morgan's’ and Kruse's ...
Maryam Rasekh   +3 more
exaly   +2 more sources

Dallal v. Bank Mellat

International Law Reports, 1987
151Arbitration — Enforcement of award — Iran-United States Claims Tribunal — Status — Whether awards based upon agreement between private parties — Whether based upon public international law — Recognition of award by English court — Whether satisfying requirements for recognition as a consensual private award — Existence of agreement to arbitrate ...
openaire   +1 more source

A model of E-Loyalty and word-of-mouth based on e-trust in E-banking services (case study: Mellat Bank)

8th International Conference on e-Commerce in Developing Countries: With Focus on e-Trust, 2014
Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing.
Monireh Salehnia   +3 more
openaire   +1 more source

Providing a Framework for Identifying and Evaluating Criteria and Options for Fintech Partners of Mellat Bank

هدف: هدف پژوهش حاضر ، ارائه چارچوبی برای ارزیابی فین‌تک‌های همکار بانکی است. روش‌: تحقیق حاضر از نظر جهت‌گیری ، کاربردی و از منظر روش‌شناسی ، دارای ماهیت کمّی است. در این مطالعه از سه روش دلفی فازی ، بهترین- بدترین فازی و مشابهت فازی استفاده شد. از روش دلفی فازی ، برای غربال معیارهای پژوهش ، از روش بهترین- بدترین فازی برای وزن‌دهی به معیارهای پژوهش و
Rajabi Far, Masoud   +3 more
openaire   +1 more source

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