Results 91 to 100 of about 2,417,696 (289)

Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]

, 2011
The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core  

Market Research and Target Market Segmentation in City’s External and Internal Environment [PDF]

, 2020
Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place.
Bassey, Mbiatke Anthony, Harun, Amran, Rashid, Umi Kartini   +2 more
core  

One size does (obviously not) fit all: Using product attributes for wine market segmentation [PDF]

, 2017
The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences.
Chrysochou, Polymeros, Krystallis, Athanasios, Lerro, Marco, Pomarici, Eugenio, Vecchio, Riccardo   +4 more
core   +2 more sources

Understanding the effects of travel demand management on metro commuters’ behavioural loyalty: a hybrid choice modelling approach

Transportation, 2021
Ning Huan, S. Hess, E. Yao
semanticscholar   +1 more source

Association of CDKN2A/B Homozygous Deletion and Extent of Resection With Survival of Patients With WHO CNS5 Grade 4 Astrocytoma

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objectives WHO grade 4 astrocytomas are associated with poor prognosis, and their prognostic factors remain controversial. This study aimed to identify the prognostic factors and develop a management algorithm for these patients. Methods This study retrospectively included 151 CNS5 adult grade 4 astrocytomas from two medical centers.
Jiawei Cai, Guanglin Zhu, Qiu He, Chen Luo, Lingyun Zhuo, Xingfu Wang, Yiming Chen, Xiaoyong Chen, Wendong You, Jiaheng Xu, Yuanxiang Lin, Dezhi Kang, Shuai Wu, Zanyi Wu   +13 more
wiley   +1 more source

Remote Assessment of Ataxia Severity in SCA3 Across Multiple Centers and Time Points

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Spinocerebellar ataxia type 3 (SCA3) is a genetically defined ataxia. The Scale for Assessment and Rating of Ataxia (SARA) is a clinician‐reported outcome that measures ataxia severity at a single time point. In its standard application, SARA fails to capture short‐term fluctuations, limiting its sensitivity in trials.
Marcus Grobe‐Einsler, Vivian Maas, Arian Taheri Amin, Jennifer Faber, Tamara Schaprian, Katharina Hill, Matthis Synofzik, Lisa H. Graf, Heike Jacobi, Manuela Lima, Ana F. Ferreira, Bart P. van de Warrenburg, Ilse H. J. Willemse, Dagmar Timmann, Andreas Thieme, Paola Giunti, Hector Garcia‐Moreno, Magda M. Santana, Jeannette Hübener‐Schmid, Elin H. Davies, Thomas Klockgether   +20 more
wiley   +1 more source

Unveiling brand loyalty in emerging markets: Analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)

Journal of Open Innovation: Technology, Market and Complexity
This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on ...
Abdullah Al Masud, Selim Ahmed, Mohammad Tanvir Kaisar, Belal Hossain, Mst Shimu, Mohammad Fakhrul Islam   +5 more
doaj   +1 more source

Loyalty Programs. Role, Structure and Potential Benefits [PDF]

A loyalty program consists of an integrated system of marketing activities, aimed at increasing members’ loyalty by rewarding customers according to their purchasing frequency and amount spent.
Alina Filip
core   +1 more source

Structure–Function Decoupling of the Sensorimotor and Default Mode Networks in Black Americans With MS

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Background and Objectives Multiple sclerosis (MS) exhibits racially disparate rates of disease progression. Black people with MS (B‐PwMS) experience a more severe disease course than non‐Hispanic White people with MS (NHW‐PwMS). Here we investigated structural and functional connectivity as well as structure–function decoupling in the ...
Emilio Cipriano, Giacomo Boffa, Maria Petracca, Marta Ponzano, Nicole Graziano, Claire Wigley, Claire Riley, Jonathan Howard, Pietro Bontempi, Sylvia Klineova, Fred Lublin, Matilde Inglese   +11 more
wiley   +1 more source

Critical review of the e-loyalty literature: a purchase-centred framework [PDF]

, 2012
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
core   +2 more sources