Results 1 to 10 of about 3,345 (178)
Ideological and Cultural Codes in Terms of Provocative Advertising Content Formation (as Exemplified by Benetton Advertising Texts) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular, by
Marina V. Terskikh, Olga A. Zaytseva
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Photographic appropriation vs. Baroque painting expressiveness. Postmodern artistic practices in Benetton advertising [PDF]
Anastasis: Research in Medieval Culture and Art, 2021 In this article we analyze from the perspective of vocabulary and visual language elements the way in which the photographic media provides advertising with one of the most consistent expressive resources.
Cătălin Soreanu
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Benetton’s (In)Equality: A Semiotic Reading
Paradigma: Jurnal Kajian Budaya, 2022 United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of ...
Hianly Muljadi +2 more
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Comunicación, 2022 Benetton Group es una de las empresas de moda más conocidas del mundo cuya estrategia de comunicación publicitaria apela a la inclusión y a la diversidad, por lo que ha logrado instalarse como una marca que favorece la construcción de una sociedad ...
Paula Huenchumil Jerez
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The ‘normal event’ of Alberto Manzi’s pedagogical revolution [PDF]
Ricerche di Pedagogia e Didattica, 2021 This article discusses the contribution of Alberto Manzi, pedagogist, teacher and educator, to the pedagogical and educational debate in delineating the profiles of teacher, educator, student and citizen, in short, persons who see education and culture ...
Mirca Benetton
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The meaning making of what is meaningful: dialogues with Wilcock and Benetton
Cadernos Brasileiros de Terapia Ocupacional, 2020 This essay sought to weave a dialogue around the meaning of what is meaningful as a relevant element for Occupational Therapy knowledge and practice, through the dialogue with two authors, Ann Wilcock, in her Perspective of the Occupational Nature of ...
Ana Carolina Carreira de Mello +2 more
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Strategy of development of global information technological opportunities in "Benetton" company [PDF]
Tekstilna industrija, 2019 The main goal of this paper is to analyze the main elements of the information technology (IT) infrastructure of global e-business, the models of this business and the way of implementation of these models.
Mičić Ivan +2 more
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Dialogues with Benetton and Latour: possibilities for an understanding of social insertion
Cadernos Brasileiros de Terapia Ocupacional, 2020 This essay aims to weave reflections around the theme of social insertion, walking through the construction of knowledge in occupational therapy, in its deal with persons immersed in issues related to social exclusion.
Taís Quevedo Marcolino +4 more
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Mechanical load monitoring in rugby: limitations and future perspectives [PDF]
Frontiers in Sports and Active LivingPurposeQuantifying mechanical work in rugby is essential for improving performance, managing fatigue, and informing load monitoring practices. Traditional metrics that assess acceleration and speed separately fail to capture the interaction between these
Cristian Osgnach +9 more
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Reklam Fotoğrafında Kışkırtıcılık Ögesi Bağlamında Toplumsal Sorunların ve Trajedilerin Kullanılması
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023 Her sektörden markalar arasında yaşanan rekabet ortamında kilit önem taşıyan reklamlarda ölüm, acı, şiddet, açlık, ırkçılık, ekonomik eşitsizlik, savaş, cinsellik gibi tam anlamıyla hedef kitleyi sarsıcı temalar, reklam stratejileri haline getirilerek ...
Ahmet Sait Yıldız +2 more
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