Benetton’s (In)Equality: A Semiotic Reading
Paradigma: Jurnal Kajian Budaya, 2022 United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of ...
Hianly Muljadi +2 more
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Leukemic Cells Hijack Stromal Bioelectricity to Reprogram the Bone Marrow Niche via CaV1.2-Dependent Mechanisms. [PDF]
Adv Sci (Weinh)Leukemic blasts induce membrane depolarization in mesenchymal stromal cells (MSCs), contributing to a dysfunctional niche that favors leukemia progression. Here, it is demonstrated that restoring the expression of CaV1.2 calcium channel in AML‐MSCs repolarizes their membrane potential, reprogramming them toward a healthy phenotype.
Da Ros A +11 more
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Mechanical load monitoring in rugby: limitations and future perspectives [PDF]
Frontiers in Sports and Active LivingPurposeQuantifying mechanical work in rugby is essential for improving performance, managing fatigue, and informing load monitoring practices. Traditional metrics that assess acceleration and speed separately fail to capture the interaction between these
Cristian Osgnach +9 more
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Prognostic Value of Molecular Genetic Measurable Residual Disease (MRD) Monitoring in Pediatric Acute Myeloid Leukemia Expressing KMT2A::MLLT10. [PDF]
Eur J HaematolABSTRACT Objectives Pediatric AML with KMT2A::MLLT10 accounts for 10%–15% of KMT2A‐rearranged AML and is associated with poor prognosis. Lately, the assessment of measurable residual disease (MRD) by reverse transcription quantitative polymerase chain reaction (RT‐qPCR) has become an important tool for disease management; however, in the pediatric ...
Steidel E +12 more
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Benetton subverte padrões publicitários
Comunicação & Educação, 1995 A presença do fotógrafo publicitário Oliviero Toscani em São Paulo e sua exposição de fotos para a Benetton são o pretexto para uma avaliação crítica da publicidade feita pela empresa.
Marcelo Coelho
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Strategies, costs and counter-strategies to sexual coercion. [PDF]
Biol Rev Camb Philos SocABSTRACT Sexual conflict, the conflict between the evolutionary interests of females and males over mating, occasionally results in the evolution of traits favourable for one sex and adverse for the other. In this context, males can use sexual coercion to increase their mating success, at the expense of their female targets' mate choice.
Smit N.
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Young People, Researchers and Benetton [PDF]
Nordicom Review, 2001 Seppänen Janne
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Ideological and Cultural Codes in Terms of Provocative Advertising Content Formation (as Exemplified by Benetton Advertising Texts) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2023 This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular, by
Marina V. Terskikh, Olga A. Zaytseva
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Photographic appropriation vs. Baroque painting expressiveness. Postmodern artistic practices in Benetton advertising [PDF]
Anastasis: Research in Medieval Culture and Art, 2021 In this article we analyze from the perspective of vocabulary and visual language elements the way in which the photographic media provides advertising with one of the most consistent expressive resources.
Cătălin Soreanu
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Reklam Fotoğrafında Kışkırtıcılık Ögesi Bağlamında Toplumsal Sorunların ve Trajedilerin Kullanılması
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023 Her sektörden markalar arasında yaşanan rekabet ortamında kilit önem taşıyan reklamlarda ölüm, acı, şiddet, açlık, ırkçılık, ekonomik eşitsizlik, savaş, cinsellik gibi tam anlamıyla hedef kitleyi sarsıcı temalar, reklam stratejileri haline getirilerek ...
Ahmet Sait Yıldız +2 more
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