Mechanical load monitoring in rugby: limitations and future perspectives [PDF]
PurposeQuantifying mechanical work in rugby is essential for improving performance, managing fatigue, and informing load monitoring practices. Traditional metrics that assess acceleration and speed separately fail to capture the interaction between these
Cristian Osgnach +9 more
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Ideological and Cultural Codes in Terms of Provocative Advertising Content Formation (as Exemplified by Benetton Advertising Texts) [PDF]
This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular, by
Marina V. Terskikh, Olga A. Zaytseva
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Photographic appropriation vs. Baroque painting expressiveness. Postmodern artistic practices in Benetton advertising [PDF]
In this article we analyze from the perspective of vocabulary and visual language elements the way in which the photographic media provides advertising with one of the most consistent expressive resources.
Cătălin Soreanu
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Reklam Fotoğrafında Kışkırtıcılık Ögesi Bağlamında Toplumsal Sorunların ve Trajedilerin Kullanılması
Her sektörden markalar arasında yaşanan rekabet ortamında kilit önem taşıyan reklamlarda ölüm, acı, şiddet, açlık, ırkçılık, ekonomik eşitsizlik, savaş, cinsellik gibi tam anlamıyla hedef kitleyi sarsıcı temalar, reklam stratejileri haline getirilerek ...
Ahmet Sait Yıldız +2 more
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The ‘normal event’ of Alberto Manzi’s pedagogical revolution
This article discusses the contribution of Alberto Manzi, pedagogist, teacher and educator, to the pedagogical and educational debate in delineating the profiles of teacher, educator, student and citizen, in short, persons who see education and culture ...
Mirca Benetton
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L’educazione civica nella scuola viene intesa come percorso di supporto alla costruzione dell’identità dello studente, la quale si realizza attraverso un processo di individuazione che implica la relazione e l’integrazione dell’individuo nella comunità
Mirca Benetton
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Benetton’s (In)Equality: A Semiotic Reading
United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of ...
Hianly Muljadi +2 more
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Sconfinamenti outdoor. Un percorso di educazione diffusa alla sostenibilità a partire dalla scuola
A partire dall’interconnessione della vita umana con gli altri esseri viventi e il contesto ambientale, messa in evidenza dalla situazione di emergenza sanitaria, il contributo mette a fuoco lo spazio outdoor quale opportunità di educazione e ...
Mirca Benetton, Giulia Scarlatti
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The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [PDF]
The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy.
Abolghasem Ebrahimi +2 more
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The meaning making of what is meaningful: dialogues with Wilcock and Benetton
This essay sought to weave a dialogue around the meaning of what is meaningful as a relevant element for Occupational Therapy knowledge and practice, through the dialogue with two authors, Ann Wilcock, in her Perspective of the Occupational Nature of ...
Ana Carolina Carreira de Mello +2 more
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