Benetton: Identifying an Image, Imagining an Identity [PDF]
This paper deals with the Benetton's approach to advertising and with the changes in the image of the company since its foundation in 1965 up to the 2000s. Links among the evolution in promotional, distributional and productive strategy are discussed.
Giovanni Favero
openaire +4 more sources
LA FORMAZIONE DELL’IDENTITÀ CORPOREA FEMMINILE NELLE PRATICHE SPORTIVO-MOTORIE OGGI: PER UNA PARITÀ DI GENERE [PDF]
Il contributo intende analizzare l’influenza dell’attività motoria e sportiva, quale modello culturale, sulla costruzione dell’identità corporea della persona, in particolare della donna. Tale problematizzazione va letta in relazione all’agire pedagogico
Mirca Benetton
doaj +4 more sources
Coupling the electrocatalytic dechlorination of 2,4-D with electroactive microbial anodes. [PDF]
This study demonstrates the successful dechlorination of 2,4‐D herbicide using microbial electrochemical systems (MES): Microbial Fuel Cell (MFC) and Microbial Electrolysis Cell (MEC). The MEC achieved higher dechlorination rates (79%) compared to the MFC (32%).
Leon-Fernandez LF +3 more
europepmc +2 more sources
Leukemic Cells Hijack Stromal Bioelectricity to Reprogram the Bone Marrow Niche via CaV1.2-Dependent Mechanisms. [PDF]
Leukemic blasts induce membrane depolarization in mesenchymal stromal cells (MSCs), contributing to a dysfunctional niche that favors leukemia progression. Here, it is demonstrated that restoring the expression of CaV1.2 calcium channel in AML‐MSCs repolarizes their membrane potential, reprogramming them toward a healthy phenotype.
Da Ros A +11 more
europepmc +2 more sources
Prognostic Value of Molecular Genetic Measurable Residual Disease (MRD) Monitoring in Pediatric Acute Myeloid Leukemia Expressing KMT2A::MLLT10. [PDF]
ABSTRACT Objectives Pediatric AML with KMT2A::MLLT10 accounts for 10%–15% of KMT2A‐rearranged AML and is associated with poor prognosis. Lately, the assessment of measurable residual disease (MRD) by reverse transcription quantitative polymerase chain reaction (RT‐qPCR) has become an important tool for disease management; however, in the pediatric ...
Steidel E +12 more
europepmc +2 more sources
Strategies, costs and counter-strategies to sexual coercion. [PDF]
ABSTRACT Sexual conflict, the conflict between the evolutionary interests of females and males over mating, occasionally results in the evolution of traits favourable for one sex and adverse for the other. In this context, males can use sexual coercion to increase their mating success, at the expense of their female targets' mate choice.
Smit N.
europepmc +2 more sources
The meaning making of what is meaningful: dialogues with Wilcock and Benetton
This essay sought to weave a dialogue around the meaning of what is meaningful as a relevant element for Occupational Therapy knowledge and practice, through the dialogue with two authors, Ann Wilcock, in her Perspective of the Occupational Nature of ...
Ana Carolina Carreira de Mello +2 more
doaj +1 more source
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [PDF]
The main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy.
Abolghasem Ebrahimi +2 more
doaj +1 more source
Advantageous selection with intermediaries: a study of GSE‐securitized mortgage loans
Abstract This research studies the effects of mortgage subsidies and asymmetric information in the US mortgage market. I exploit discontinuities in interest rates generated by pricing rules and find patterns consistent with advantageous selection. I estimate an industry model that highlights the relationship between mortgage subsidies, intermediary ...
Hsin‐Tien Tsai
wiley +1 more source
Benetton Group es una de las empresas de moda más conocidas del mundo cuya estrategia de comunicación publicitaria apela a la inclusión y a la diversidad, por lo que ha logrado instalarse como una marca que favorece la construcción de una sociedad ...
Paula Huenchumil Jerez
doaj +1 more source

